ON24 reports top performers are twice as likely to leverage significant AI use

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ON24 reports top performers are twice as likely to leverage significant AI use — ON24 finds AI use surges

A new survey by ON24 finds that 82 percent of B2B marketers have adopted artificial intelligence in their operations.

However, the data reveals that real competitive advantage comes not from mere access to AI, but from disciplined and significant use. Top performers are twice as likely to engage heavily with AI, and 75 percent of these intensive users report much higher productivity levels. ON24 frames access to AI as a basic requirement, with true differentiation achieved through strategic and robust application. These findings suggest that widespread AI availability now means rigorous implementation strategies are critical for maintaining an edge in B2B marketing.

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ON24 has recently announced Cvent CONNECT 2026 in Nashville, which is expected to attract more than 4,000 event professionals from July 13 to 16, 2026. The company continues to position itself at the center of digital engagement and event management. Its latest survey findings reflect ongoing efforts to integrate advanced technology across B2B marketing and events.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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