ON24 reveals only 18 percent of marketers use AI to maximize webinar content leverage

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27.06.2026

ON24 reveals only 18 percent of marketers use AI to maximize webinar content leverage — Few marketers use AI for webinars

ON24 urges marketers to rethink their approach to webinars, citing new data that only 18 percent are actually using AI to extract ongoing value from these sessions.

Although 71 percent of marketers acknowledge the potential of AI to power extended content reuse—turning a single 50-minute webinar into blog posts, video clips, social media teasers, and sales talking points—most organizations still treat webinars as one-off events. ON24 calls for a shift toward more sustained content strategies supported by AI tools to boost marketing effectiveness.

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ON24 previously reported that 82 percent of B2B marketers are already using AI in their processes. According to an earlier analysis, top-performing organizations are twice as likely to deploy AI at significant levels, leading to higher productivity. The findings indicate a gap between AI adoption and intensive use for content optimization in marketing.

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