AI adoption lags in B2B webinars despite strong belief, ON24 study reveals

Traders Union
All News
Business & Wealth
Companies
ON24 reveals AI adoption gap

Top Stories

Editors' Picks

Stocks

Crypto

Economics

Currencies

Commodities

Business & Wealth

Market Voices

Mikhail Vnuchkov

03.07.2026

AI adoption lags in B2B webinars despite strong belief, ON24 study reveals — ON24 reveals AI adoption gap

A new ON24 survey shows a significant gap between B2B marketers' belief in the value of artificial intelligence and their actual adoption of the technology in webinars. Despite 71 percent of respondents saying AI can improve webinars, only 18 percent actively use it for that purpose.

The disparity persists in other areas: while 81 percent recognize the value of AI-driven translation, only 27 percent use such tools; and although 78 percent want AI-driven personalization, just 34 percent implement it. ON24 describes execution, rather than belief, as the main barrier to full-scale AI integration. The findings underscore that optimism about AI does not readily translate to operational deployment in B2B marketing.

View post on X Loading...

The tweet was deleted by the author.

But we saved everything 🙂.

Earlier ON24 data found that 82 percent of B2B marketers use AI in some capacity, but top performers are twice as likely to leverage the technology intensively for productivity gains, according to previous reporting. Another ON24 survey showed that only 18 percent of marketers use AI to repurpose webinar content, despite a majority seeing its potential, as detailed here. The results highlight a consistent gap between AI adoption and its perceived value in B2B marketing activities.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

Did you like the article?

#ON24

Editor's Picks for You

Can Bitcoin make you a millionaire?

By Pavlo Kot
10 hours ago

Can Bitcoin make you a millionaire?

Editors' Picks

France's crypto market matures as regulation reshapes the industry

By Olena Litvinenko
Yesterday

France's crypto market matures as regulation reshapes the industry

Editors' Picks

SK Hynix’s rise reshapes the global chip industry and economy

By Dmytro Kharkov
Yesterday

SK Hynix’s rise reshapes the global chip industry and economy

Editors' Picks

All Editors' Top Picks

Latest ON24 News

ON24 reveals only 18 percent of marketers use AI to maximize webinar content leverage

By Oleg Tkachenko
27.06.2026

ON24 reveals only 18 percent of marketers use AI to maximize webinar content leverage

Companies

ON24 reports top performers are twice as likely to leverage significant AI use

By Igor Krasulya
25.06.2026

ON24 reports top performers are twice as likely to leverage significant AI use

Companies

ON24 unveils Cvent CONNECT 2026 in Nashville with 4,000 professionals set to attend

By Parshwa Turakhiya
27.05.2026

ON24 unveils Cvent CONNECT 2026 in Nashville with 4,000 professionals set to attend

Companies

Pavlo Kot
10 hours ago

Can Bitcoin make you a millionaire?

Olena Litvinenko
Yesterday

France's crypto market matures as regulation reshapes the industry

Dmytro Kharkov
Yesterday

SK Hynix’s rise reshapes the global chip industry and economy

Eugene Komchuk
Yesterday

Binance hack: The biggest theft in crypto history

Ksenia Gerey
29.10.2026

From PlayStation to crypto: Why Sony is building its own blockchain

Mykhailo Ihnatenko
10 min ago

Oil flows through Strait of Hormuz have normalized except for Iranian exports, Scott Bessent notes

Mikhail Vnuchkov
24 min ago

Optimal Bitcoin limits for each custody option discussed, Natalie Brunell notes

Ksenia Gerey
30 min ago

Peace scenario could shift oil market dynamics, Anas Alhajji discusses

Yaroslav Dmytrenko
40 min ago

Binance handled crisis quickly and set industry standard, John Walsh notes

Yulia Slavina
55 min ago

Business ventures must meet higher standards when money is scarce, Jimmy Song notes

Top News

Ivan Andriyenko
2 hours ago

Apple overtakes Nvidia as world's most valuable company with market cap above $5 trillion

Apple overtakes Nvidia as world's most valuable company with market cap above $5 trillion

Daria Chernytska
2 hours ago

Intel shares plunge 29% after earnings report in worst drop since 1974

Intel shares plunge 29% after earnings report in worst drop since 1974

Anastasiia Chabaniuk
8 hours ago

Fitch cuts France's rating outlook to negative over deficit and debt risks

Fitch cuts France's rating outlook to negative over deficit and debt risks

Kyle Torpey
8 hours ago

Trump says U.S. probes possible North Korean role in $6.3 billion Binance hack

Trump says U.S. probes possible North Korean role in $6.3 billion Binance hack

Pavlo Kot
10 hours ago

Can Bitcoin make you a millionaire?

Can Bitcoin make you a millionaire?

Top 5 companies for you

United States

Live News

Andrey Mastykin
Now

Eurozone economy slows as France slips into recession fears

Anton Kharitonov
Now

EUR/USD recovery stalls near 1.1210 as dollar retains its fundamental advantage

Anastasiia Chabaniuk
Now

Binance launches stolen asset recovery and allocates $6.34 billion to cover losses

Mykhailo Ihnatenko
Now

AMD stock drops over 7% as Intel outlook hits semiconductor sentiment

Jose Antonio Gastelum
Now

Circle phases out old USDC bridge as CCTP V2 takes over

© IAFT Ltd., 2010-2026 All rights to the website are owned by IAFT Ltd.,
Registration number - HE 336186

Risk disclosure:

Information on the TradersUnion.com website is for informational purposes only and does not constitute any motive or suggestion to visitors to invest money. Moreover, we hereby warn you that trading on the Forex and CFD markets is always a high risk. According to the statistics, 75-89% of customers lose the funds invested and only 11-25% of traders earn a profit. Trading in futures and options carries substantial risk of loss and is not suitable for every investor.

That is why you should only invest money that you are prepared — or can afford — to lose at such high risks. Tradersunion.com does not provide any financial services, including investment or financial advisory services. Also, the Traders Union is not a broker and does not get money for trading in the Forex or CFD markets. Our website only provides information on brokers and the markets and helps its users to select the best brokerage company based on detailed information and objective analysis of brokers.
Disclaimer:

Traders Union (TradersUnion.com) shall not be liable for the consequences of trading decisions made by the Client and for the possible loss of his capital resulting from the use of this website and information published on it.

Forex market, CFD and cryptocurrency trading involves high risks and is not suitable for everyone. Before investing money, you need to adequately assess the level of your expertise and be aware of the risks, particularly in the context of trading with leverage. The information on this website is not intended for distribution or use by any person in any country or jurisdiction, where such distribution or use would be in violation of the local law or regulation. Any payments by Traders Union (TradersUnion.com) to the users of our website shall be legally interpreted solely as an incentive on our part for the activity on the website in the form of a deduction of a part of the advertising income; they shall not be a subject of any claims of our users or our obligations, a subject of disputes, as well as cannot be considered in relation to the services provided to users by brokers, both in fact and in their completeness and volume. The administration of the website shall not be liable for the content of user comments and reviews about the companies and shall not verify whether the authors of the reviews are indeed real clients of a specific company. All reviews, both negative and positive are published on the website without verification of their reliability; only offensive reviews that call for violence or any kind of discrimination and also reviews published from one group of IP addresses are moderated and removed. The authors of the materials shall be fully liable for the accuracy, completeness and impartiality of any information in the articles and reviews, including in the context of their use or mention of any brand names or trademarks. All mentions of the names of companies and their brands in any materials on the website shall be made in the context of communication of socially important information to the people about their activities by independent journalists, who are the authors. All evaluations and indicators on the website express the subjective opinion of the authors of the reviews (articles) and shall not be viewed as accurate statements and be a subject of disputes and claims against Traders Union.
Disclosure of advertisers and revenues:

All the services on the Tradersunion.com website are free for you to use. Our team spends thousands of hours per annum researching brokers and gathering information about them to help investors all over the world to choose reliable companies and to avoid fraudsters.

Indeed, the curating, sourcing, and organization of this process requires substantial financial investment by Tradersunion.com, which the website earns in the form of advertising payments. There are two types of advertising services on the website — direct advertising or partner (broker) participation programs. However, no services purchased by our partners shall affect the recommendations on our website, or our opinions, or ratings. Our ratings are based on our objective rating criteria and methodology; and the results are always equally and fairly applied to each broker. The work of our content authors and research groups does not involve any interaction with our advertisers and they do not have access to data concerning the amount of advertising purchased. For over 10 years we consider our independence, absolute openness, and objectivity as our main priority. Please follow the links to each of our affiliated broker’s websites. This will help Tradersunion.com to continue to provide our services to you for free.