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Franklin Covey asserts that effective leaders approach change as a catalyst for reinvention rather than a setback.
The company outlines strategic steps for organizations to convert disruption into opportunities by grounding in purpose, empowering teams, and fostering adaptive mindsets. According to Franklin Covey, these approaches enable businesses to not only withstand market upheavals but also to emerge stronger, more agile, and better equipped for future challenges.
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Earlier this year, Franklin Covey called for strategic investment to cultivate effective leaders, emphasizing deliberate development rather than relying on random success. The firm also advised that leadership can turn disruption into business momentum by leveraging uncertainty for growth and innovation. These prior recommendations align with the company's current focus on purposeful and adaptive responses to market change.