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Kraken Exchange has announced a new partnership with Williams Racing, unveiling the Kraken Card Front Wing Takeover initiative at the Monza Grand Prix.
The collaboration will see Kraken Card branding featured on the FW48 car during qualifying and the race, further strengthening ties between the cryptocurrency exchange and the Formula 1 team.
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The partnership follows a series of recent initiatives by Kraken Exchange. Earlier this year, the company marked its 15th anniversary with a 15 ETH giveaway sweepstakes. Kraken has also released an AI investing guide, encouraging crypto investors to incorporate artificial intelligence tools into daily strategies.