Apple unveils M6 MacBook Pro, iMac ahead of Los Angeles event
Apple is expanding its Mac lineup with new desktop and laptop models centered on faster on-device artificial intelligence processing. The launches add a new 14-inch MacBook Pro and iMac to the company’s product cycle, with pre-orders opening Wednesday in 35 countries and regions, including the U.S.
Highlights
- Apple launched M6-powered 14-inch MacBook Pro starting at $1,999 and iMac starting at $1,499, emphasizing faster graphics and AI performance.
- The M6 MacBook Pro offers up to 30% faster graphics, 25% faster AI, and up to 24 hours battery life versus M5; iMac delivers five times faster AI than M4.
- Preorders start Wednesday with availability November 6, coinciding with Apple's October 28 Los Angeles event rumored to reveal its first touch-screen MacBook Pro.
Product rollout and performance claims
As reported by Reuters, Apple on Tuesday introduced the new devices with its latest M6 chip and positioned them around higher graphics speeds and stronger AI performance on the hardware itself.The 14-inch MacBook Pro starts at $1,999, while the iMac starts at $1,499. Apple says the M6 MacBook Pro delivers up to 30% faster graphics and up to 25% faster AI performance than the M5 model, alongside up to 24 hours of battery life, which it describes as the longest ever in a Mac.
Apple also says the new iMac delivers up to five times faster on-device AI performance than the previous M4 version. Customers can pre-order both products from Wednesday, with availability beginning November 6.
Launch timing and market focus
The timing places the hardware update just before Apple’s "Pro and tell" event in Los Angeles on October 28, extending attention on the company’s Mac strategy and its push to emphasize AI features that run directly on devices.That event is expected to feature Apple’s first touch-screen MacBook Pro, according to Bloomberg News as cited in the report. The latest Mac announcements suggest Apple is continuing to tie product upgrades to performance gains in AI workloads as competition across personal computing and device-based AI intensifies.
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