Jin Jiang Hotels Malaysia plans its first Renjoy opening in Southeast Asia in Desaru

Traders Union
All News
Business & Wealth
Companies
Jin Jiang opens Renjoy Desaru

Highlights

Jin Jiang Hotels Malaysia will upgrade and rebrand Sand & Sandals Desaru Beach Resort & Spa as Renjoy Hotel Desaru after signing an agreement with Techvance Hotel & Resort.
Malaysia recorded 42.2 million international visitor arrivals in 2025, up 11.2% year on year, including 4.7 million from China, supporting demand in the hotel sector.
Shanghai Stock Exchange-listed Jin Jiang Hotels operates 14,404 hotels with 1,393,084 rooms across more than 50 countries as of June 30, 2026.

This article was translated from the original. Read the original version by our correspondent here.

Management agreement and rebranding plan

As reported by The Edge Malaysia, citing a press statement issued on Oct 29, Sand & Sandals Desaru Beach Resort & Spa will be upgraded and rebranded as Renjoy Hotel Desaru under a hotel management agreement signed with Techvance Hotel & Resort, the hospitality arm of Techvance Group.

The hotel management group said the transformation of the upper-midscale beachfront resort will focus on renovating guest rooms, introducing new dining experiences and upgrading resort facilities. The company also plans to launch a 7 Days Premium Hotel in Tanjung Malim in the first half of 2027, although further details of the project have yet to be announced.

Jin Jiang Hotels’ regional general manager for Malaysia and Indonesia, Li Xun, said the project marks an important step in introducing the Renjoy Hotel brand to Southeast Asia while expanding the company’s presence in Malaysia’s resort segment. Techvance Group managing director Datuk Edward Lau said the partner was selected for its international network and operational expertise, which complement the company’s local knowledge and vision for the property.

Tourism demand supports hotel sector growth

The development comes as Malaysia recorded 42.2 million international visitor arrivals in 2025, an increase of 11.2% from the previous year, with China accounting for about 4.7 million arrivals. In Johor, overnight tourist arrivals reached 10.63 million in 2025, while the state had 34,986 hotel rooms and is targeting 12 million tourists through the Visit Johor Year 2026 campaign.

For Jin Jiang Hotels, the Desaru project and plans in Perak reinforce the group’s expansion strategy in regional markets benefiting from the recovery in travel and demand for accommodation. Its Shanghai Stock Exchange-listed parent company operated 14,404 hotels with 1,393,084 guest rooms in more than 50 countries and regions as of June 30, 2026.

In our earlier article about the Amora Serviced Residence project in Tampoi, Johor Bahru, we reported on the partnership between Astaka Padu and Kimlun Corporation to develop a twin-tower serviced apartment project with a gross development value of RM450 million. We also highlighted how the project forms a new residential component of the integrated Amora Park master plan, which includes commercial and hotel elements, reflecting market demand for lifestyle- and tourism-oriented developments ahead of its official launch in late 2026.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.