OSK Property highlights value-added design in Malaysia’s housing market

Highlights

OSK Property highlights its “making ordinary extraordinary” strategy, emphasising value-added design without relying solely on unit size or amenities.
Several new projects have been launched, including Ballymore’s 25 Cuba in London, with prices starting at £395,000, and local launches such as Sejati by the Lake (252 units) and Saffron Park Residences (329 units, RM480,000–RM886,216).
Johor’s property market has seen transaction volumes fall while deal prices have risen, as buyers and banks become more selective and focus on locations with good transit connections.

This article was translated from the original. Read the original version by our correspondent here.

Developer value strategy and new project highlights

As reported by The Edge Malaysia, OSK Property has made its “making ordinary extraordinary” approach the company’s guiding principle, focusing on thoughtful design, careful planning and attention to detail to create value for buyers. Chu said the approach aims to set the company’s projects apart without relying solely on unit size or a list of amenities.

In another development making headlines this week, London-based developer Ballymore launched the 25 Cuba residential project in Canary Wharf on 29 Oct. Now six months into construction, the project offers 376 homes, ranging from studios to three-bedroom apartments, with prices starting at £395,000, equivalent to about RM2.1 million.

Paramount Property Sdn Bhd is preparing to launch Sejati by the Lake in Shah Alam, Selangor. The project comprises 252 two-storey landed strata homes on a 19-acre site, while Continum Group plans to officially launch Saffron Park Residences in Bandar Sungai Long this quarter, offering 329 units across five types, priced from RM480,000 to RM886,216.

Also in the pipeline is Haus on 15, a RM540 million redevelopment project on the former Taylor's College campus site in SS15 by Taylor's Assets and Gamuda Land. The 2.88-acre project comprises two 31-storey serviced apartment towers, a purpose-built student accommodation block and 18 retail units across three levels.

More selective demand and the sector’s direction

The Johor property market is seeing a “clear divergence”, according to Samuel Tan, Chief Executive Officer of Olive Tree Property Consultants Sdn Bhd, in the Olive Tree Property Consultants Johor Bahru Housing Property Monitor 2Q2026, published in The Edge Malaysia. He said transaction volumes have declined, but completed deals are taking place at higher prices as buyers and banks become more selective, while demand shifts towards homes with good transit connections and locations.

In Selangor, Japan-based 3D construction printing company V3D Asia is making its first commercial push into Malaysia through its Southeast Asian arm, Nuvah Sdn Bhd, established in January. The company is taking its first steps with five private bungalows in Semenyih, reflecting interest in alternative construction methods in the local market.

Broader industry discussions have also touched on the need to build a more resilient construction and manufacturing ecosystem, as outlined by Tim Sekata Sdn Bhd business development director Oliver HC Wee. Meanwhile, officials from the Ministry of Housing and Local Government said Malaysia’s presidency of the UN-Habitat Assembly highlights the view that urban development should be assessed based on the safety, opportunities and quality of life it provides.

In our earlier coverage of the launch of Menara Asia’s Menarabena platform, we explained how digitalisation is being used to connect construction players with building-material suppliers while bringing together certification, documentation and compliance information. The article also highlighted the platform’s potential to improve supply-chain efficiency and make information more accessible to contractors of all grades, including SMEs, without replacing existing CIDB certification requirements.

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