Bloomberry’s OnlyFun.PH plans streamer expansion in the Philippines

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OnlyFun.PH streamer expansion

Highlights

OnlyFun.PH aims to onboard more than 100 streamers in Q4 2024 to drive live session expansion and increase user engagement.
The platform is prioritizing livestreaming, audience interaction, and gaming integration with a focus on retention and community building over simple user registration growth.
FollowBet launches in partnership with VMX, targeting the Philippine market as part of Bloomberry's online gaming and interactive entertainment expansion announced on Oct. 8.

Q4 creator rollout and platform buildout

As reported by BusinessWorld Online, OnlyFun.PH says its immediate growth strategy centers on creator-led content and interactive livestreaming as it continues the initial rollout of its FollowBet feature. The platform plans to onboard more than 100 streamers in the fourth quarter to expand live sessions and deepen user engagement.

The company is also gradually adding games and providers, although it does not disclose how many titles are currently available. OnlyFun.PH Vice-President for Player Engagement Suzy Polyanska says the platform now offers only a limited selection as it works to improve stability before integrating more providers, and she identifies Pragmatic Play as one of the current partners.

Polyanska says the company does not judge performance only by user registrations, adding that retention and community building are central to its early-stage targets. She says the platform combines livestreaming, audience interaction, and gaming activity in one place so users can engage with streamers without moving across multiple websites.

Interactive entertainment focus for Bloomberry

OnlyFun.PH says it is prioritizing an experience built around chatting, shared viewing, and interaction rather than pushing gambling activity. Polyanska says the aim is to let users follow creators and play if they choose, without feeling pressured to gamble.

FollowBet lets users watch livestreams, interact with content creators, and follow their gaming activity on the same platform. The feature is launched in partnership with VMX, an entertainment streaming platform associated with Viva, and Polyanska says OnlyFun.PH chose VMX because of its familiarity with the Philippine market.

When asked about possible tie-ups with other entertainment companies, Polyanska says the company’s immediate priority remains its VMX collaboration. OnlyFun.PH is part of Bloomberry’s digital gaming portfolio, alongside the group’s Solaire Resort Entertainment City and Solaire Resort North operations, and the platform is announced on Oct. 8 as part of Bloomberry’s expansion into online gaming and interactive entertainment.

In our earlier report on Philippine e-commerce payment habits, we highlighted that cash-on-delivery still takes a sizable share of online purchases even as digital payments keep rising. The article noted that many shoppers abandon checkouts when their preferred payment method isn’t available, pushing merchants to support a wider mix of options while strengthening fraud controls as real-time payments grow.

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