Meta tests internal prediction-market app for employee engagement
Meta Platforms employees are testing an internal prediction-market app called Takes as the company explores a format that has been gaining traction with younger users. The app lets staff wager with "cred," short for credibility, instead of real money, and its public release plans remain unclear.
Highlights
- Meta has begun internal testing of Takes, a prediction-market app using non-cash 'cred' wagers, with no announced public rollout date.
- Takes is being used by Meta employees only, with the company's spokesperson declining to comment on broader availability.
- Platforms like Kalshi and Polymarket report over 60% of users are under age 35, highlighting strong Gen Z interest in forecasting apps.
Internal testing and app structure
As reported by Reuters, citing The Wall Street Journal, Meta has begun limited employee testing of Takes, a prediction-market app that allows users to place wagers on the outcomes of questions or events.The report says employees use "cred" rather than cash, indicating the product is currently structured around internal participation instead of real-money betting. The app is not available to the public, and it is unclear when, or if, Meta plans a broader rollout. Meta did not immediately respond to a Reuters request for comment.
Growing interest in prediction markets
The testing comes as prediction-market platforms draw increasing attention from younger consumers and technology companies assess new engagement formats.Platforms such as Kalshi and Polymarket are attracting Gen Z users, with just over 60% of their users under age 35, according to a recent S&P Global Market Intelligence Kagan survey. That demographic trend suggests products built around forecasting events may represent a growing area of interest across digital platforms.
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