Méliuz makes history in Brazil with bold Bitcoin investment strategy
In a landmark move for the Brazilian market, cashback company Méliuz has announced the allocation of 10% of its cash reserves—$4.1 million—into bitcoin, making it the first publicly traded company in the country to make such a significant investment in the cryptocurrency.
The purchase, totaling 45.72 bitcoins at an average price of $90,296 per coin, mirrors strategies previously adopted by U.S.-based companies such as MicroStrategy and Tesla, according to Brazil Journal.
A strategic shift toward bitcoin
Méliuz's chairman and largest shareholder, Israel Salmen, emphasized that the company sees bitcoin as a long-term store of value rather than a speculative asset. "We have no interest in selling the bitcoins we’ve acquired. We are not traders. We want to build long-term value," he stated in a letter to shareholders.
The company has also formed a strategic Bitcoin committee to evaluate the possibility of increasing its stake. A preliminary report on the initiative is expected within 45 to 60 days. The committee will oversee future bitcoin purchases and establish governance policies around the strategy.
Méliuz’s decision comes at a time when its stock has lost market relevance, with its total valuation dropping from R$6 billion at its peak in 2021 to R$270 million today. With this move, the company aims to regain investor interest while reducing exposure to the Brazilian real.
Drawing inspiration from MicroStrategy, which has seen its market capitalization soar from $500 million to $77 billion due to its bitcoin investments, Méliuz is betting that the cryptocurrency will deliver superior returns over time. "What is truly riskier?" Salmen asked. "Holding reserves in a depreciating currency or investing in a scarce asset that has appreciated 77% per year in USD over the past decade?"
Meanwhile, Brazil has solidified its status as a global leader in crypto, with 26 million citizens—12% of the population—owning digital assets. This ranks the country sixth worldwide in crypto adoption, highlighting its growing impact in the sector.
Latest Bitcoin News
-
Afghanistan
-
Albania
-
Algeria
-
Angola
-
Argentina
-
Armenia
-
Australia
-
Austria
-
Azerbaijan
-
Bahamas
-
Bahrain
-
Bangladesh
-
Belarus
-
Belgium
-
Bolivia
-
Botswana
-
Brazil
-
Brunei
-
Bulgaria
-
Cambodia
-
Cameroon
-
Canada
-
Chile
-
China
-
Colombia
-
Congo
-
Costa Rica
-
Cote d'Ivoire
-
Croatia
-
Cuba
-
Cyprus
-
Czechia
-
DR Congo
-
Denmark
-
Dominican Republic
-
Ecuador
-
Egypt
-
El Salvador
-
Estonia
-
Eswatini
-
Ethiopia
-
Finland
-
France
-
Georgia
-
Germany
-
Ghana
-
Greece
-
Haiti
-
Hong Kong
-
Hungary
-
India
-
Indonesia
-
Iran, Islamic republic
-
Iraq
-
Ireland
-
Israel
-
Italy
-
Jamaica
-
Japan
-
Jordan
-
Kazakhstan
-
Kenya
-
Korea
-
Kuwait
-
Kyrgyzstan
-
Laos
-
Latvia
-
Lebanon
-
Lesotho
-
Libya
-
Lithuania
-
Luxembourg
-
Madagascar
-
Malaysia
-
Malta
-
Mauritius
-
Mexico
-
Moldova
-
Mongolia
-
Montenegro
-
Morocco
-
Mozambique
-
Myanmar
-
Namibia
-
Nepal
-
Netherlands
-
New Zealand
-
Nigeria
-
North Macedonia
-
Norway
-
Oman
-
Pakistan
-
Palestine
-
Panama
-
Papua New Guinea
-
Paraguay
-
Peru
-
Philippines
-
Poland
-
Portugal
-
Puerto Rico
-
Qatar
-
Reunion
-
Romania
-
Rwanda
-
Saudi Arabia
-
Serbia
-
Singapore
-
Slovakia
-
Slovenia
-
Somalia
-
South Africa
-
Spain
-
Sri Lanka
-
Sweden
-
Switzerland
-
Syria
-
Taiwan
-
Tajikistan
-
Tanzania
-
Thailand
-
Trinidad and Tobago
-
Tunisia
-
Turkey
-
UAE
-
Uganda
-
Ukraine
-
United Kingdom
-
United States
-
Uruguay
-
Uzbekistan
-
Venezuela
-
Vietnam
-
Yemen
-
Zambia
-
Zimbabwe
- Forex
- Crypto
