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X introduces smart cash tags with direct trading capabilities in the news feed
Elon Musk’s social media platform X has promised to launch features within “a couple of weeks” that will allow users to trade stocks and cryptocurrencies directly from their news feeds.
Elon Musk and his social platform X are moving closer to transforming the former Twitter into a super app that combines messaging, social networking, and payments.
On February 14, Nikita Bier, Head of Product at X, announced that in the coming weeks the platform will enable users to execute trades immediately after discovering an asset in their news feed.
In particular, the Smart Cashtags feature will allow users to access trading links for stocks and cryptocurrencies.
Currently, users add dollar signs to ticker symbols — for example, $BTC for Bitcoin — to create clickable links. Under the new system, clicking these symbols will display real-time price charts, related posts, and offer direct trading opportunities.
This marks the company’s latest step toward reducing friction between social media and brokerage apps. By integrating these features, the update could accelerate retail investors’ reactions to market information and further advance Elon Musk’s vision of turning the platform into an “everything app” that merges financial and social networks.
Spam risks and regulatory challenges
BeInCrypto highlights potential regulatory challenges facing X, as the platform must both compete with established brokerage firms and navigate the complex regulations associated with enabling financial transactions for a global user base.
Meanwhile, the company emphasized that safeguards will be implemented to prevent the new tools from encouraging spam or degrading user experience.
“I genuinely want crypto to spread on X, but apps that create incentives for spam, raids, and harassment of random users are not the answer. That significantly worsens the experience for millions of people — just to enrich a few,” Nikita Bier wrote on his X page.
The executive warned that applications incentivizing spam, coordinated attacks, or harassment will not be supported. Now, it remains to be seen how X’s new trading features will look in practice.
As we wrote, EU hits Elon Musk X with €120 million transparency fine
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