Crypto broker Blockchain.com targets Ghana amid rapid regional adoption
The crypto brokerage company Blockchain.com is negotiating an official presence in Ghana and has already established a local office, as the number of users and transactions in West Africa continues to grow rapidly.
Highlights
- Blockchain.com plans official expansion into Ghana amid rising crypto adoption.
- Nigeria operations saw brokerage transactions surge more than 700%.
- West Africa emerging as key growth market for global crypto platforms.
Global players target the African market
According to Cointelegraph, Blockchain.com is entering the Ghanaian market as part of its strategy to expand its presence across Africa.
The company said it is forming local teams to support operations, partnerships, and engagement with Ghana’s regulators, while also assisting authorities in developing digital asset legislation.
“Given the widespread adoption of mobile payments in Ghana, integration with the mobile payments ecosystem is a key priority,” a Blockchain.com representative said.
The company already operates in more than 70 jurisdictions worldwide, including several in Africa. Last year, Blockchain.com launched retail operations in Nigeria and reported more than a 700% increase in brokerage transaction volume.
Nigeria is currently among the leading countries globally in grassroots cryptocurrency adoption, driven by high remittance costs, currency volatility, and a large mobile-first user base. The most traded assets on Blockchain.com’s platform in Nigeria are Bitcoin, Tether, and Tron.
The company also reported growing activity on its platform in Ghana ahead of the official launch: the number of active users increased by 140% over the past year, while transaction volume rose by 80%.
Competitive environment strengthens the ecosystem
Experts note that West Africa is gradually becoming one of the most promising regions for cryptocurrency services. A high share of unbanked populations, widespread mobile payment usage, and unstable local currencies are driving demand for digital assets as a store of value and a tool for cross-border payments.
Against this backdrop, international crypto companies increasingly view the region as a key market for long-term growth. The expansion of platforms such as Blockchain.com could accelerate the development of a regulated crypto ecosystem in the region while intensifying competition among global exchanges already active on the African continent.
As we wrote, Blockchain.com gains FCA approval after MiCA license expansion
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