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Crypto exchange Crypto.com is cutting around 12% of its workforce, or roughly 180 employees, as part of a broader shift toward large-scale artificial intelligence integration. The company is focusing on automation and improving operational efficiency.
CEO Kris Marszalek said companies that fail to integrate AI into their operations risk losing competitiveness. According to him, combining advanced AI tools with strong teams can unlock a new level of scale and productivity.
The layoffs come as the company ramps up investment in artificial intelligence. In particular, Crypto.com acquired the ai.com domain for $70 million and is developing AI-driven products as a core part of its strategy.
Similar moves have recently been made by Messari, the Algorand Foundation, Block and other firms optimizing operations through AI adoption.
Despite the layoffs, Crypto.com continues to expand its business. The company has received conditional approval in the U.S. to launch a regulated trust bank, which could strengthen its position in the digital asset market.
These agents can manage portfolios, execute transactions, interact with DeFi protocols and even carry out complex tasks without direct human input. In this model, blockchain serves as the infrastructure layer for transactions and data, while AI acts as the decision-making engine.
Analysts expect the combination of crypto infrastructure and AI agents to become a key growth driver in the coming years, shaping a new model of a highly automated digital economy.
Earlier, Ark Invest said it favors companies focused on artificial intelligence.