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Coinbase is working to overhaul its exchange model by enabling direct trading of all tokens created on its Ethereum Layer 2 network, Base, without requiring formal listings. This includes meme coins, utility tokens, and early-stage community assets built on Base.
Base builder Jesse Pollak wrote on X, "All tokens created on Base will be tradeable on Coinbase."
Another Base contributor, Cryptic Poet, added, “Coinbase is about to switch. Every token—whether meme or utility—will soon be searchable and tradable by Coinbase’s 8 million active users… Retail trading is on the way. You no longer need a listing. You need attention.”
Coinbase's approach echoes models used on platforms like Binance Megadrop and Bitget PoolX, where retail access to tokens precedes official exchange listings. However, Coinbase’s scale and brand reputation could vastly increase trading volumes for microcap tokens—especially in a market now dominated by meme culture during early adoption cycles.
As reported by BeInCrypto, the move aligns with Coinbase’s broader ambition to become an “everything exchange.” This strategy includes offering tokenized stocks, enabling Bitcoin purchases through TradFi platforms, and blending the lines between TradFi, DeFi, and the onchain economy.
Though some critics argue that bypassing traditional exchange controls is risky, others see Coinbase’s move as a strategic response to the onchain memecoin boom (e.g., Pump.fun) and an attempt to retain Base tokens within its ecosystem instead of losing traffic to competing chains like Solana.
As we wrote, Coinbase unveils $2B convertible debt plan amid weak Q2 results