Bitwise CIO says SEC new rules could drive massive crypto ETP expansion

Bitwise CIO says SEC new rules could drive massive crypto ETP expansion
SEC rules could spark crypto ETPalooza

​Matt Hougan, Chief Investment Officer at crypto asset manager Bitwise, said that the common listing standards proposed by the U.S. Securities and Exchange Commission (SEC) could “blow up the market,” paving the way for an “ETPalooza” for cryptocurrencies.

The suffix “Palooza” is often used to highlight the extraordinary and exaggerated nature of an event. By applying it to exchange-traded products (ETPs), Hougan hinted that a surge of crypto ETPs may be coming soon, thanks to SEC’s new rule changes.

Currently, each new spot crypto ETP in the U.S.—whether Solana, XRP, Litecoin, Dogecoin, Chainlink, or others—requires a separate SEC filing, which can take up to 240 days with no guarantee of approval. But the new common listing standards, now under development by the SEC, would change that.

“Instead of asking for SEC approval each time, issuers will be able to launch any crypto ETP that meets predefined criteria—most likely tied to the existence of a regulated U.S. futures market on exchanges like CME or CBOE, and potentially on smaller platforms like Coinbase Derivatives Exchange,” Hougan explained.

According to The Block, citing Hougan, the new framework would allow predictable approvals in just 75 days, opening access to a wide range of crypto ETPs as new futures markets emerge.

“If the expanded list meets the requirements, assets such as Solana, XRP, Chainlink, Cardano, Avalanche, Polkadot, Hedera, Dogecoin, Shiba Inu, Litecoin, and Bitcoin Cash could soon receive ETPs,” added Bitwise’s CIO.

The beginning of crypto maturity

Hougan noted, however, that simply having more crypto ETPs does not guarantee strong inflows, since fundamental interest in the underlying assets is also essential.

For example, spot Ethereum ETPs launched in the U.S. in June 2024 but only attracted significant assets nearly a year later, after interest in stablecoins surged. Similarly, ETPs on assets like Bitcoin Cash will struggle to gain flows unless the asset itself revives.

Still, ETPs make it easier for traditional investors to access cryptocurrencies, giving tokens greater potential to “take off” once fundamentals improve. They lower entry barriers, turning tokens like Chainlink or Avalanche into simple tickers on brokerage accounts, making crypto more visible and accessible to everyday investors and a broader audience.

As we wrote, Matt Hougan: Bitcoin could reach $200,000 without dollar collapse

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