Walmart expands OnePay with Bitcoin, Ethereum and crypto storage
OnePay, Walmart’s fintech arm, is set to launch cryptocurrency trading and custody services in its mobile banking app by the end of this year, starting with Bitcoin and Ethereum.
According to CNBC, the update will enable OnePay users to convert crypto into cash directly within the Walmart shopping app or use it to top up their payment cards. The integration is being supported by the crypto infrastructure startup ZeroHash.
If completed, the rollout will give at least 3 million active OnePay users access to new crypto features. Previously, Walmart had also hinted at plans to launch its own U.S. dollar–denominated stablecoin, which could make digital assets even more accessible to retail shoppers.
Walmart consumers to gain crypto access
With 4,606 Walmart stores across the U.S., each receiving about 10,000 vehicle visits daily, and walmart.com recording 480–520 million monthly visits (over 90% from U.S. traffic), the potential reach of crypto-enabled OnePay is massive.
The integration comes at a time of record-high interest in stablecoins, as the Trump administration’s GENIUS Act and an executive order paving the way for crypto in 401(k) retirement plans add momentum to regulatory support.
As we wrote, Walmart: strong fundamentals and trend signals led to price forecast consolidation
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