Binance expands VIP offerings with Prestige service for major investors

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Yaroslav Dmytrenko

26.11.2025

Binance expands VIP offerings with Prestige service for major investors — Binance launches Prestige service for wealthy crypto and family investors

Binance is launching a specialized service called Binance Prestige, aimed at wealthy crypto investors and family enterprises with around $10 million in assets.

The world’s largest cryptocurrency exchange announced the debut of Binance Prestige — a VIP service designed to support the high-net-worth segment of traditional finance (TradFi) entering the crypto market for the first time.

The service is tailored to the needs of family offices, private funds, and other asset allocators that require a personalized and professional approach to managing crypto assets.

Prestige offers six core services, including client onboarding, fiat access, structured products, capital financing, custody, analytics, and reporting. The company is also exploring the integration of areas such as estate planning.

“We’re seeing family offices and investors with more traditional backgrounds showing strong interest in crypto and expecting the same level of service they receive in traditional finance,” said Catherine Chen, Head of Binance VIP and Institutional.

There is no officially set minimum asset requirement for joining Binance Prestige, but the service is likely intended for investors managing up to $10 million — similar to the level typically required to open a private banking account.

Demand for VIP-level crypto services is rising

Chen clarified that Binance Prestige is not a banking service and does not involve creating trusts for clients. Instead, it provides access to tools that can help investors achieve their crypto investment or financial-planning goals.

The launch of Binance Prestige complements the Binance Wealth platform, introduced about a year ago. That platform targets advisers and wealth managers serving the mass affluent segment. In contrast, Binance Prestige is designed for high-net-worth investors and asset allocators who prefer direct investment and require premium, bespoke service.

Currently, Binance offers VIP accounts to investors holding more than $500,000 on the exchange and a sufficient amount of BNB tokens. Strong market response to Binance Wealth, combined with a 32% increase in institutional trading volume on Binance from Q2 to Q3 this year, reflects growing demand for VIP services.

According to Chen, supporting wealthy clients who are beginning to invest in crypto — especially in regions such as Asia and the Middle East — has become one of the fastest-growing segments in the digital-assets industry.

The report highlights Singapore, Hong Kong, the United States, Switzerland, and the UAE as the top five destinations for digital-asset investors.

As we wrote, Binance blocks 600 accounts for Alpha Points manipulation

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