From hints to action: Will X become crypto social network?

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Eugene Komchuk

15.04.2026

From hints to action: Will X become crypto social network? — The crypto prospects of X social network

X continues to move toward financial services and is increasingly engaging with cryptocurrencies. Elon Musk’s platform has launched the Cashtags feature, which allows users to track stocks and tokens directly in their feed, and has also hinted at a possible new crypto product. Against this backdrop, more and more people are asking: what are X’s real plans for digital assets?

What are Cashtags

X has rolled out its previously announced Cashtags feature, adding financial functionality to the platform. Users can now search for stocks and cryptocurrencies directly within X — simply by entering a ticker or a contract address. The system automatically suggests the relevant asset, and tapping it opens a page with posts about the coin along with a real-time price chart.

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For example, entering BTC or ETH will show not only discussions but also the latest price movements. This simplifies navigation: previously, users had to switch to external platforms like CoinMarketCap or TradingView, but now basic data is available directly within the app.

In Canada, the feature goes even further. Cashtags include a built-in button that links to the Wealthsimple brokerage app, where users can buy stocks or cryptocurrencies. In practice, this means a user can discover an asset, read discussions, and move to purchase it in just a few clicks.

However, the launch of Cashtags was not the only “crypto-related” signal. A day earlier, X’s head of product, Nikita Bier, hinted at a new initiative:

“Crypto has had a rough year. Maybe we should launch something to fix it.”

The post gathered more than 5 million views and strengthened expectations that X may go beyond simply displaying financial data.

Elon Musk and the super app vision

X’s growing interest in cryptocurrencies is closely tied to Elon Musk, who has owned the platform since 2022. At the time, he stated that acquiring Twitter was a step toward building an “everything app” — a single platform where users can communicate, make payments, and access services in one place. As a reference, Musk pointed to China’s WeChat, which combines messaging, payments, shopping, and more.

Cryptocurrencies have long been part of Musk’s public narrative. He has repeatedly voiced support for Dogecoin, and his posts have influenced the token’s price. He has also said that payments within the platform could become a key product feature. In this context, the planned launch of X Money — a wallet with P2P transfers, banking features, and a card — appears to be a logical next step. For now, the service is described as fiat-based, but the underlying infrastructure could support digital assets.

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Even before Musk, however, Twitter had already taken steps toward crypto. Under Jack Dorsey, the platform introduced a Bitcoin emoji that appeared when users typed #Bitcoin or #BTC. Dorsey openly supported Bitcoin and called it the “native currency of the internet.”

Social network or financial platform

In practice, X is already taking concrete steps toward the crypto industry. The platform has an audience of hundreds of millions of users, built-in financial tools like Cashtags, and plans to launch its own wallet, X Money. If combined with the ability to trade directly from the feed — as suggested by Nikita Bier — X could become a place where users not only discuss cryptocurrencies but also interact with them instantly.

At the same time, there are clear limitations. First, X does not currently execute trades itself and does not operate as a broker. Second, financial — and especially crypto — services are heavily regulated, particularly in the U.S. and Europe. In addition, the platform has already stated that it does not want to encourage mechanisms that lead to spam, manipulation, or aggressive token promotion — issues that are common in the crypto space.

As a result, X is clearly moving toward cryptocurrencies, but doing so gradually. For now, the platform is building infrastructure: adding data tools, testing features, and expanding payments. Whether it becomes a full-fledged crypto social network will depend on the next step — the introduction of real tools for working with digital assets directly within the platform.

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