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Goldman Sachs has filed to launch its own Bitcoin ETF. Just a few years ago, such a move from one of Wall Street’s most iconic institutions would have sounded like fantasy. Now, however, the bank is signaling that it sees BTC as having the potential to reach new highs.
The bank plans to launch the Bitcoin Premium Income ETF, according to a filing with the U.S. Securities and Exchange Commission (SEC). The fund will give investors exposure to BTC, but not through direct purchases. Instead, it will use an options-based strategy: selling options on Bitcoin ETFs to generate premium income. This model allows for steady returns but limits gains during sharp price rallies.
In simple terms, investors get both potential upside from BTC and additional income. However, they “pay” for this — part of the upside is sacrificed during strong rallies.
The emergence of such a product is no coincidence. Major U.S. investment banks are increasingly turning their attention to Bitcoin, with Morgan Stanley recently becoming one of the first to launch its own Bitcoin ETF. Still, BlackRock remains the dominant player, with its spot Bitcoin ETF IBIT attracting nearly $300 million in inflows in just the past day.
Back in 2020, Goldman Sachs explicitly stated that Bitcoin was not suitable for investment. Just a year later, its stance shifted: in 2021, the bank recognized cryptocurrencies as a new asset class and began actively exploring the market.
By 2023, the tone had become noticeably more positive. In one report, Goldman named Bitcoin the best-performing asset of the year, highlighting returns of around 27%. BTC outperformed the S&P 500, Nasdaq 100, gold, and U.S. Treasury bonds.
Despite this, public statements remained cautious. In 2025, CEO David Solomon described Bitcoin as an “interesting speculative asset” in an interview with CNBC and emphasized that he does not see it as a threat to the U.S. dollar. He also noted that regulatory constraints prevent the bank from directly working with BTC.
But Goldman’s actions tell a different story. By the end of 2025, the bank held around $2.3 billion in crypto ETFs, including more than $1 billion in Bitcoin funds and roughly the same in Ethereum. It also began building positions in XRP and Solana ETFs, gradually expanding its presence in the market.
Looking at Goldman Sachs’ actions in recent years helps explain why the bank is shifting its stance on Bitcoin — it is effectively betting on its growth. While Goldman does not provide a direct price target, the market is increasingly discussing a scenario in which BTC could reach $200,000, as previously reported by Forbes, citing the bank’s analysis.
This outlook is based on several concrete factors. The first is institutional inflows. With the launch of ETFs, large investors gained an easy way to access BTC, and even relatively small allocations from funds can significantly move the market.
The second factor is scarcity. Bitcoin’s maximum supply is capped at 21 million coins, and a large portion is already out of circulation. As a result, even moderate demand growth can push prices higher.
The third element is market transformation. Bitcoin is gradually becoming a full-fledged financial instrument, with ETFs, derivatives, and income strategies — including Goldman Sachs’ own product. Together, these trends form the foundation for such a growth scenario.
The Goldman Sachs story shows how quickly major banks are changing their view on Bitcoin. Just a few years ago, the asset was dismissed, while today institutions are building dedicated products and investing billions of dollars.
Public rhetoric remains cautious, but actions speak louder. Bitcoin has already become part of the global financial system. Against this backdrop, a scenario where BTC reaches $200,000 no longer seems far-fetched. It is not a guaranteed forecast, but a logical continuation of a trend now driven by the world’s largest financial players.