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But we saved everything 🙂.
Bitcoin Beach was supposed to prove that Bitcoin could be more than an investment. In El Zonte, people could earn it, save it and spend it on everyday purchases. Seven years later, Bitcoin is still accepted, but apparently used far less often. Did the experiment fail, or did Bitcoin find a different purpose?
The latest sign came from Bitcoin Core developer Jon Atack, who has lived in El Salvador since 2022. After paying for lunch with Bitcoin in El Zonte in August, he said restaurant staff told him it was their first BTC payment of the month. Payments had once been common, an employee told him, but were now “practically non-existent.”
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One restaurant cannot represent an entire town, and other recent visitors have reported successfully paying with Bitcoin in El Zonte. Yet Atack's experience raises an obvious question in the place that became famous for putting Bitcoin payments into practice: where did the spending go?
Bitcoin Beach began in El Zonte in 2019, when an anonymous donor provided Bitcoin on the condition that it remain within the community rather than simply being converted into dollars. Residents could earn BTC through community work, receive assistance in it and spend it at local businesses, creating an early circular Bitcoin economy.
The project attracted international attention and helped inspire President Nayib Bukele's much larger experiment. In September 2021, El Salvador became the first country to make Bitcoin legal tender, introducing Chivo, a state-backed wallet for Bitcoin and U.S. dollars, and offering citizens $30 for signing up.
Everyday adoption remained limited. Research found that only 20% of surveyed Chivo users continued using the wallet after spending the bonus, mostly for dollar transactions, while fewer than 10% continued making Bitcoin transactions. By 2024, only 8.1% of Salvadorans surveyed said they had used Bitcoin to make a purchase or payment.
By early 2025, the government had changed course. Following an agreement with the IMF, lawmakers made Bitcoin acceptance voluntary for private businesses and required taxes to be paid only in U.S. dollars. El Salvador continued holding Bitcoin and promoting itself to the crypto industry, but businesses were no longer required to accept it.
The decline may have less to do with whether Bitcoin can be spent than with whether people want to spend it. Someone who expects BTC to be worth considerably more in five or ten years has little incentive to use it for lunch today when dollars are readily available.
That is particularly true in El Salvador, where salaries, prices and everyday financial obligations are generally understood in U.S. dollars. Bitcoin's increasingly prominent “digital gold” narrative reinforces the incentive to hold rather than spend it, as do spot Bitcoin ETFs, corporate treasuries and government reserves.
Not everyone accepts the growing separation between Bitcoin as an asset and Bitcoin as money. Speaking at OPNEXT in April 2026, Bitcoin developer Robin Linus argued that Bitcoin cannot succeed as a store of value unless it also succeeds as a medium of exchange, making the case for a return to its original vision as electronic cash.
Technology has made spending Bitcoin easier. Lightning Network payments can move BTC quickly and cheaply, but speed does not remove price risk for merchants. A restaurant can receive Bitcoin instantly while its rent, wages and suppliers remain priced in dollars, leaving it exposed if BTC falls before the payment is spent or converted.
Automatic conversion can reduce that risk, but then the merchant is effectively accepting Bitcoin while continuing to operate in dollars. For consumers who already have convenient ways to spend dollars, paying with Bitcoin may offer little additional benefit.
If the test was whether Bitcoin could technically function as everyday money, Bitcoin Beach succeeded. People earned it, businesses accepted it and customers bought ordinary goods with it long before a national government attempted anything similar.
If the test was whether people would continue choosing Bitcoin over dollars once the novelty and incentives disappeared, the evidence is considerably weaker. That does not necessarily represent a failure of Bitcoin itself; the asset may simply have evolved in a different direction from the one Bitcoin Beach was designed to demonstrate.
El Zonte helped answer whether people can buy lunch with Bitcoin, and they clearly can. Seven years later, the more revealing question is why someone expecting their Bitcoin to appreciate would want to.