SoFi price drops — what’s behind today’s move

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SoFi Slides 5.46% Today on Heavy Selling

Highlights

SoFi completed a $1.5 billion equity raise, signaling confidence in its strong revenue and earnings growth supporting membership and product expansion.
The company announced 'SoFi Pay,' an international payments tool utilizing blockchain rails, and plans to launch a 'SoFi USD' stablecoin in 2026.
During the second quarter, Cathie Wood's ARK Invest reduced its SoFi position while Marex Group plc acquired over 600,000 shares.

Equity raise and product launches drive growth as investor positions shift

SoFi recently completed a $1.5 billion equity raise, underlining strong revenue and earnings growth that has supported expansion of its membership base and the rollout of new products. The company disclosed plans for 'SoFi Pay,' an international payments tool utilizing blockchain rails, as well as intentions to launch a 'SoFi USD' stablecoin in 2026. Cathie Wood's ARK Invest reduced its position, while Marex Group plc acquired over 600,000 shares during the second quarter.

Anton Kharitonov, expert at Traders Union, sees SOFI under sustained technical pressure. He notes that the stock remains below both its MA-20 and MA-50, while only the MA-200 offers any long-term support. Negative momentum dominates, and most indicators signal that sellers control the market. Kharitonov stresses that oversold conditions do not guarantee recovery, especially as recent insider and institutional actions send mixed signals. "Unless SOFI can reclaim $26.60 in decisive fashion, further losses should be anticipated in the short term."

Viktoras Karapetjanc, expert at Traders Union, sees positive structural drivers for SOFI despite near-term selling. He highlights the robust $1.5 billion equity raise and continued product innovation, such as SoFi Pay and the planned stablecoin. Large investors remain engaged, and expanding membership boosts the firm's outlook. "The bullish structure remains intact, and I expect further growth as new products roll out and investor confidence returns."

Parshwa Turakhiya, analyst, observes that short-term trading in SOFI is sentiment-driven and volatile. He sees bears in control for now, but oversold signals present tactical opportunities for nimble traders. Intraday support and resistance provide clear levels for action. "With volatility high and price near support, traders should watch for short squeezes or further breakdowns in coming days."

Negative momentum persists as price nears support amid heavy selling

The nearest dynamic resistance is the Ichimoku Kijun line at $28.14, and support is situated near the HMA at $26.60. Momentum indicators are broadly negative on the daily chart, with MACD and ADX showing weak and declining momentum, while oscillators such as RSI, Stoch RSI, and CCI reflect oversold conditions. BBP indicates sellers dominating intraday activity, and the Awesome Oscillator confirms downward pressure, with the price near the lower end of the intraday range and pronounced volatility after the open.

Last time, analysts noted that SOFI was trading below its short- and medium-term moving averages, with persistent seller pressure reflected in negative daily indicators such as MACD and a subdued RSI. Despite ongoing downside momentum and a near-term support at $25.00, weekly signals suggested the likelihood of a bullish reversal within a narrow volatility band and potential for a breakout above the Kijun resistance.

Source of Data: SOFI Price Analysis by TU

The analysis is based on a proprietary model combining technical, on-chain, and expert data. Not investment advice. See methodology

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