British American Tobacco cuts 9,000 jobs in global cost-saving overhaul
British American Tobacco is accelerating a restructuring drive as weaker cigarette demand pushes major tobacco groups to simplify operations and shift resources. The company says 9,000 jobs will be removed or outsourced, affecting roughly one in five roles across its workforce outside the U.S.
Highlights
- British American Tobacco is eliminating 5,500 jobs and outsourcing 3,500 roles, aiming to save £600 million annually by 2028.
- The latest staff cuts, affecting all BAT employees outside the U.S., will be completed by year-end as part of a broader restructuring programme.
- Shares in British American Tobacco fell 1.3 per cent in early trading Monday amid investor concerns over costs and risks associated with the transition.
Restructuring plan targets costs and operations
As reported by Financial Times, the London-listed maker of Dunhill cigarettes is removing 5,500 jobs and outsourcing another 3,500 roles as part of a broader programme to streamline its business and lower expenses.BAT employs about 47,000 people globally and is pursuing a cost-cutting plan aimed at saving £600 million a year by 2028. The latest reductions are set to be completed by the end of the year and fall under a restructuring programme the company had previously announced.
Chief executive Tadeu Marroco says the group is focused on supporting affected employees through the transition while repositioning the business for the future.
Tobacco sector shift weighs on workforce
The cuts come as the tobacco industry faces declining demand for traditional cigarettes, prompting BAT and its rivals to intensify their push into smoke-free alternatives.The measures affect all of BAT's employees outside the U.S., underlining the scale of the operational reset across its international business. Shares in BAT fall 1.3 per cent in early trading in London on Monday, reflecting investor attention on the costs and risks tied to the transition.
Dr Martens’ turnaround strategy under CEO Ije Nwokorie has focused on reducing reliance on discounting and boots by diversifying products and strengthening wholesale relationships. Our earlier coverage noted early signs of improvement, with adjusted pre-tax profit up 61% for the year to March 2026 despite slightly lower sales, alongside internal steps to tighten operational discipline.
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