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Affin PHEIM appoints Doreen Choo to lead asset management growth

Affin PHEIM appoints Doreen Choo to lead asset management growth
Doreen Choo to lead Affin

Affin Group has appointed Doreen Choo Choy Wan as group chief executive officer of Affin PHEIM Asset Management Group, effective Friday. The appointment places a renewed focus on expanding assets under management, achieving sustainable growth and strengthening the group's position in the asset management industry.

Highlights

  • Affin Group has appointed Doreen Choo as CEO of Affin PHEIM to drive its next phase of growth and expand assets under management.
  • Key strategies include expanding market share, enhancing distribution capabilities and providing a range of investment solutions underpinned by governance excellence.
  • The appointment signals Affin PHEIM's focus on scale, product enhancements and competition in Malaysia's asset management industry to attract institutional and retail investors.

This article was translated from the original. Read the original version by our correspondent here.

Leadership mandate and growth priorities

According to The Edge Malaysia, Affin Group said in a statement that Choo brings extensive industry experience and leadership expertise to the role.

As group CEO, she will lead Affin PHEIM's next phase of growth, with a strategic focus on expanding assets under management, driving sustainable and profitable growth, and strengthening the group's position in the asset management industry.

Her priorities include expanding market share, strengthening the institutional and retail franchises, enhancing distribution capabilities, securing strategic mandates and providing a differentiated range of investment solutions underpinned by investment excellence and strong governance.

Implications for Malaysia's asset management market

The appointment reflects Affin PHEIM's ongoing efforts to strengthen its asset management platform in the Malaysian market, as fund managers focus on scale, distribution and product capabilities to attract institutional and retail investors.

With an emphasis on strategic mandates and franchise expansion, the move also highlights how competition is increasingly focused on asset growth, differentiated investment solutions and stronger governance in the local asset management sector.

In our earlier article on the impact of the 1MDB scandal on corporate governance we discussed how failures in controls, audits and checks and balances continue to fuel debate about board accountability. We also covered the strengthening of whistleblower protections and calls for internal auditors to take a more proactive, data-driven approach to identifying risks early, including in the context of government-linked entities and investment mandates.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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