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Steve Burns, Founder at New Trader University, which operates under his self-employed business activities at New Trader University, discusses the importance of performance metrics in trading. Burns argues that while many traders pay attention to win rate, the most successful traders concentrate on maximum favorable excursion (MFE) and maximum adverse excursion (MAE). According to Burns, MFE measures the maximum profit a trade shows, while MAE tracks the largest drawdown during the holding period. He illustrates the concept by highlighting cases where profitable trades can still turn into losses, underscoring the need to manage both upside potential and downside risk.
Burns has previously compared trading approaches using Archilochus' fox and hedgehog metaphor in an article on investment mindsets. He has also discussed Linda Raschke's principle of buying after new highs and selling after new lows in a guide to market pullbacks. His commentary regularly focuses on concrete metrics and strategic decision points in trading.