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Eric Balchunas, senior ETF analyst at Bloomberg Intelligence, reports that Corgi is taking an ambitious approach to the ETF market. The firm is set to launch 34 new ETFs in a single day, spanning various strategies and offered at lower costs than most competitors.
Balchunas adds that Corgi has also filed for another 200–300 ETFs, a scale of activity not seen before among independent issuers. Typically, new ETF entrants launch a small number of products before expanding based on market response.
Earlier this year, Corgi’s Growth and Tech Buffer ETF saw $5 million in first-day trading volume, according to Eric Balchunas. The fund was noted for its low-cost structure compared to peers. In a separate analysis, Balchunas suggested that traditional seasonal strategies like “Sell in May” may no longer apply, citing S&P 500 ETF performance in modern markets.