Jim Marous: Banks gather more customer data without improving understanding

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Artem Shendetskii

19.05.2026

Jim Marous: Banks gather more customer data without improving understanding — Banks lack insight from customer data

Jim Marous, publisher at The Financial Brand, notes that banks are accumulating more customer data than ever before, yet many institutions fail to gain meaningful insights about their customers.

He urges financial organizations to shift focus from simply collecting data to learning from it to drive better outcomes.

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Marous recently highlighted that customers now expect near-instant account openings and approvals from banks. He also argued that scale alone no longer guarantees banking dominance. Both trends put added pressure on institutions to use customer data more effectively.

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