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Danielle DiMartino Booth, CEO / Founder at Quill Intelligence, highlights data from Adam Josephson at Sakonnet Research showing that average sales volumes at 15 of the largest U.S. staples, including Coca-Cola, Procter & Gamble, and Hershey, have been negative in 13 of the past 18 quarters.
DiMartino Booth also notes that over the past 5 years, S&P 500 household products and food products have delivered total returns of 2 percent and -6 percent, respectively, when including dividends.
DiMartino Booth has previously commented on imbalances in major sectors, stating that U.S. housing supply slightly exceeds balanced market thresholds. She has also argued that Universal Basic Income led to double-digit inflation and failed beneficiaries. Her recent analysis continues to focus on trends in core segments of the economy.