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Jim Marous: Community banks and credit unions can out-innovate big banks

Jim Marous: Community banks and credit unions can out-innovate big banks
Community banks can out-innovate big banks

Jim Marous, publisher at The Financial Brand, states that while large banks often dominate news coverage, community banks and credit unions have greater potential for innovation.

Marous analyzes recent data and argues that direct connections with customers can matter more than the overall size of a bank’s budget.

Marous has previously argued that banks prioritizing simpler user experiences may outperform those offering a wider range of products, according to a recent article. He has also said that banks relying on branches and legacy systems are not meeting the needs of Gen Z consumers, as noted in a separate report. His comments continue a focus on how customer engagement can drive competitiveness in the sector.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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