Danielle DiMartino Booth: Pressures rising for bottom 90 percent of U.S. consumers

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Pressures grow for U.S. consumer segment

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Ivan Andriyenko

30.06.2026

Danielle DiMartino Booth: Pressures rising for bottom 90 percent of U.S. consumers — Pressures grow for U.S. consumer segment

Danielle DiMartino Booth, CEO / Founder at Quill Intelligence, reflects on the resilience of the American consumer, noting that while the consumer as a whole remains strong, significant pressures are mounting for the bottom 90 percent of households.

She highlights that these challenges are becoming more pronounced despite persistent aggregate spending, and invites readers to share their thoughts on the matter.

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DiMartino Booth recently noted that consumer credit growth picked up to a 2.6% annualized rate in the first quarter, with gains in both revolving and nonrevolving credit here. In a separate observation, she pointed out that average sales volumes at major U.S. staples have been negative in most recent quarters here. These developments provide further context for her latest comments on household financial pressures.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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