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Marc Benioff announced that Salesforce is committing an additional $1 billion investment in Switzerland to drive innovation for local industry leaders such as PMI, Nestlé, and WEF.
The initiative aims to transform Switzerland into a significant innovation hub while growing the company’s local workforce to over 1,000 employees.
Benioff previously announced a $1 billion investment in Italy for Agentic AI and local innovation. That initiative focused on supporting sustainable long-term growth. The Swiss expansion aligns with his recent investments in European technology sectors.