Marc Benioff: Salesforce announces $1B investment to expand in Switzerland

Marc Benioff: Salesforce announces $1B investment to expand in Switzerland
Salesforce invests $1B in Switzerland growth

Marc Benioff announced that Salesforce is committing an additional $1 billion investment in Switzerland to drive innovation for local industry leaders such as PMI, Nestlé, and WEF.

The initiative aims to transform Switzerland into a significant innovation hub while growing the company’s local workforce to over 1,000 employees.

Benioff previously announced a $1 billion investment in Italy for Agentic AI and local innovation. That initiative focused on supporting sustainable long-term growth. The Swiss expansion aligns with his recent investments in European technology sectors.

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