Zach Rynes: Ripple sponsorship of college sports targets XRP audience

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Yaroslav Dmytrenko

08.07.2026

Zach Rynes: Ripple sponsorship of college sports targets XRP audience — Ripple focuses XRP marketing on sports

Zach Rynes questions the business logic behind Ripple sponsoring a college sports program and featuring the XRP logo on team jerseys.

He argues that while Ripple promotes itself as a provider of financial technology to banks, the sponsorship move makes more sense when viewed as an effort to market and sell its premined cryptocurrency, XRP.

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Rynes has previously covered technology partnerships involving digital assets. He recently reported that Robinhood selected Chainlink as its official oracle to provide live cross-chain data for Robinhood Chain and its assets. The report highlights ongoing moves by major fintech players to integrate blockchain services.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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