Yi He: Addresses feedback on Binance Square KOL selection process and user engagement

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22.10.2026

Yi He: Addresses feedback on Binance Square KOL selection process and user engagement — Binance Square KOL selection feedback addressed

Yi He said that feedback and questions from some members of the Chinese community regarding past Binance Square KOL (key opinion leader) award selections have been heard and taken seriously, with iterations being made. She noted that, over the past two years, Binance Square’s users and KOLs have mainly been recruited through employee invitations across various platforms, with the types of content continually expanding from articles to livestreams and real trading demonstrations. Yi He added that in previous years, KOL selection activities received little attention on X, and some past KOLs' capital scale and influence were notably different from this year’s candidates.

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Yi He previously stated that Binance considers itself its only significant rival, suggesting that competitors focused solely on Binance are unlikely to surpass it (link). She has also announced that users can access their exclusive Agent ID directly in the Binance app, offering a unique identifier for each account (link). These developments coincide with ongoing efforts to expand and refine Binance Square’s KOL recruitment and recognition.

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