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European Commission President Ursula von der Leyen has urged investors to start looking towards the Western Balkans for new opportunities.
In a recent statement, she emphasized the integration of industries, such as artificial intelligence and clean energy, within this often-overlooked region. According to von der Leyen, investing in the Western Balkans is synonymous with investing in Europe. She highlighted the European Union's commitment to bolstering this area, aiming to leverage its strategic position and potential for economic growth.
Von der Leyen's advocacy for deepening economic ties with the Western Balkans aligns with her broader strategy within the European Union, reflecting priorities such as the implementation of the Draghi report on competitiveness. Her commitment to integration and democratic values has also been demonstrated in the EU's ongoing support for partners like Moldova, as detailed in her stance on defending Moldova's democratic choice.