Digital advertising and data-driven marketing by Viant Technology

Viant Technology has been named Best Buy-Side Programmatic Platform in the 2026 Digiday Technology Awards. The company received the distinction from a record number of entries, in recognition of ...

Viant Technology has announced the addition of Craig Abrahams to its Board of Directors. Abrahams brings more than 25 years of industry experience in technology, digital media, and ...

Tim Vanderhook, Co-Founder and CEO of Viant Technology, critiques conventional advertising metrics, asserting that an impression without an audience present is not meaningful but simply an ...

Nearly one third of television advertisements air when no one is present to watch them, creating substantive inefficiencies for advertisers. Viant Technology’s Chief Marketing Officer Jonathan ...

Viant Technology reported strong results for the second quarter, setting new company records across all key metrics. According to CEO Tim Vanderhook, revenue increased by 34 percent year over ...

Viant Technology co-founder and COO Chris Vanderhook asserts that while marketers generally recognize the importance of capturing consumer attention, the crucial link between attention and actual ...

Viant Technology Co-Founder and COO Chris Vanderhook states that while marketers intuitively understand the importance of capturing consumer attention, many do not realize how significantly it ...

Viant Technology warns that each additional intermediary between advertisers and publishers drives up costs and erodes key performance signals. According to the company, these extra steps not ...

Viant Technology announced the launch of its Viant Publisher Solutions last week, introducing new tools designed to support publishers in optimizing digital advertising operations. The platform ...

Viant Technology is preparing to release its Q1 26 earnings this week, drawing attention from market participants. The company has outlined four critical points for investors to monitor, ...