Quantifying attention drives sales effectiveness Viant Technology argues

Traders Union
All News
Business & Wealth
Companies
Viant Technology links attention to sales

Top Stories

Editors' Picks

Stocks

Crypto

Economics

Currencies

Commodities

Business & Wealth

Market Voices

Artem Shendetskii

06.08.2026

Quantifying attention drives sales effectiveness Viant Technology argues — Viant Technology links attention to sales

Viant Technology co-founder and COO Chris Vanderhook asserts that while marketers generally recognize the importance of capturing consumer attention, the crucial link between attention and actual sales outcomes is often underestimated.

He suggests that when marketers begin to directly connect attention metrics to measurable sales, they gain a tangible understanding of the value of attention within their campaigns. Vanderhook’s comments came during his most recent conversation with industry peers, highlighting a shift toward higher accountability and data-driven strategies in advertising.

View post on X Loading...

The tweet was deleted by the author.

But we saved everything 🙂.

Earlier this year, Vanderhook explained how linking attention to sales enables marketers to quantify its business value. Viant Technology has also cautioned that added ad intermediaries can increase costs and reduce signal quality for advertisers and publishers. The company continues to focus on improving transparency and measurement in digital advertising.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

Did you like the article?

#Viant

Editor's Picks for You

Can Bitcoin make you a millionaire?

By Pavlo Kot
19 hours ago

Can Bitcoin make you a millionaire?

Editors' Picks

France's crypto market matures as regulation reshapes the industry

By Olena Litvinenko
Yesterday

France's crypto market matures as regulation reshapes the industry

Editors' Picks

SK Hynix’s rise reshapes the global chip industry and economy

By Dmytro Kharkov
Yesterday

SK Hynix’s rise reshapes the global chip industry and economy

Editors' Picks

All Editors' Top Picks

Latest Viant News

Viant Technology wins Best Buy-Side Programmatic Platform at 2026 Digiday Technology Awards

By Yulia Slavina
23.09.2026

Viant Technology wins Best Buy-Side Programmatic Platform at 2026 Digiday Technology Awards

Companies

Craig Abrahams named to Viant Technology board amid strategic leadership push

By Ashutosh Sureka
20.08.2026

Craig Abrahams named to Viant Technology board amid strategic leadership push

Companies

Viant Technology CEO warns ad metrics lack value without audience presence

By Mikhail Vnuchkov
17.08.2026

Viant Technology CEO warns ad metrics lack value without audience presence

Companies

Pavlo Kot
19 hours ago

Can Bitcoin make you a millionaire?

Olena Litvinenko
Yesterday

France's crypto market matures as regulation reshapes the industry

Dmytro Kharkov
Yesterday

SK Hynix’s rise reshapes the global chip industry and economy

Eugene Komchuk
Yesterday

Binance hack: The biggest theft in crypto history

Ksenia Gerey
29.10.2026

From PlayStation to crypto: Why Sony is building its own blockchain

Mykhailo Ihnatenko
27 min ago

Stephan Livera: FBI identifies North Korean TraderTraitor as $6 billion plus Binance hack perpetrators

Yaroslav Dmytrenko
47 min ago

Claim 530A accounts for children with @TrumpAccounts, Brad Gerstner encourages

Hanna Syniavska
1 hour ago

Concentrated funds face adverse selection versus desired deals, Harry Stebbings argues

Ksenia Gerey
2 hours ago

Simultaneous Chainalysis hack sought to stop stablecoin freezes, Caitlin Long notes

Alena Volkova
3 hours ago

Choosing channel peers carefully limits complications, Alex Bosworth notes

Top News

Ivan Andriyenko
11 hours ago

Apple overtakes Nvidia as world's most valuable company with market cap above $5 trillion

Apple overtakes Nvidia as world's most valuable company with market cap above $5 trillion

Daria Chernytska
12 hours ago

Intel shares plunge 29% after earnings report in worst drop since 1974

Intel shares plunge 29% after earnings report in worst drop since 1974

Anastasiia Chabaniuk
17 hours ago

Fitch cuts France's rating outlook to negative over deficit and debt risks

Fitch cuts France's rating outlook to negative over deficit and debt risks

Kyle Torpey
17 hours ago

Trump says U.S. probes possible North Korean role in $6.3 billion Binance hack

Trump says U.S. probes possible North Korean role in $6.3 billion Binance hack

Pavlo Kot
19 hours ago

Can Bitcoin make you a millionaire?

Can Bitcoin make you a millionaire?

Top 5 companies for you

United States

Live News

Andrey Mastykin
Now

Eurozone economy slows as France slips into recession fears

Anton Kharitonov
Now

EUR/USD recovery stalls near 1.1210 as dollar retains its fundamental advantage

Anastasiia Chabaniuk
Now

Binance launches stolen asset recovery and allocates $6.34 billion to cover losses

Mykhailo Ihnatenko
Now

AMD stock drops over 7% as Intel outlook hits semiconductor sentiment

Jose Antonio Gastelum
Now

Circle phases out old USDC bridge as CCTP V2 takes over

© IAFT Ltd., 2010-2026 All rights to the website are owned by IAFT Ltd.,
Registration number - HE 336186

Risk disclosure:

Information on the TradersUnion.com website is for informational purposes only and does not constitute any motive or suggestion to visitors to invest money. Moreover, we hereby warn you that trading on the Forex and CFD markets is always a high risk. According to the statistics, 75-89% of customers lose the funds invested and only 11-25% of traders earn a profit. Trading in futures and options carries substantial risk of loss and is not suitable for every investor.

That is why you should only invest money that you are prepared — or can afford — to lose at such high risks. Tradersunion.com does not provide any financial services, including investment or financial advisory services. Also, the Traders Union is not a broker and does not get money for trading in the Forex or CFD markets. Our website only provides information on brokers and the markets and helps its users to select the best brokerage company based on detailed information and objective analysis of brokers.
Disclaimer:

Traders Union (TradersUnion.com) shall not be liable for the consequences of trading decisions made by the Client and for the possible loss of his capital resulting from the use of this website and information published on it.

Forex market, CFD and cryptocurrency trading involves high risks and is not suitable for everyone. Before investing money, you need to adequately assess the level of your expertise and be aware of the risks, particularly in the context of trading with leverage. The information on this website is not intended for distribution or use by any person in any country or jurisdiction, where such distribution or use would be in violation of the local law or regulation. Any payments by Traders Union (TradersUnion.com) to the users of our website shall be legally interpreted solely as an incentive on our part for the activity on the website in the form of a deduction of a part of the advertising income; they shall not be a subject of any claims of our users or our obligations, a subject of disputes, as well as cannot be considered in relation to the services provided to users by brokers, both in fact and in their completeness and volume. The administration of the website shall not be liable for the content of user comments and reviews about the companies and shall not verify whether the authors of the reviews are indeed real clients of a specific company. All reviews, both negative and positive are published on the website without verification of their reliability; only offensive reviews that call for violence or any kind of discrimination and also reviews published from one group of IP addresses are moderated and removed. The authors of the materials shall be fully liable for the accuracy, completeness and impartiality of any information in the articles and reviews, including in the context of their use or mention of any brand names or trademarks. All mentions of the names of companies and their brands in any materials on the website shall be made in the context of communication of socially important information to the people about their activities by independent journalists, who are the authors. All evaluations and indicators on the website express the subjective opinion of the authors of the reviews (articles) and shall not be viewed as accurate statements and be a subject of disputes and claims against Traders Union.
Disclosure of advertisers and revenues:

All the services on the Tradersunion.com website are free for you to use. Our team spends thousands of hours per annum researching brokers and gathering information about them to help investors all over the world to choose reliable companies and to avoid fraudsters.

Indeed, the curating, sourcing, and organization of this process requires substantial financial investment by Tradersunion.com, which the website earns in the form of advertising payments. There are two types of advertising services on the website — direct advertising or partner (broker) participation programs. However, no services purchased by our partners shall affect the recommendations on our website, or our opinions, or ratings. Our ratings are based on our objective rating criteria and methodology; and the results are always equally and fairly applied to each broker. The work of our content authors and research groups does not involve any interaction with our advertisers and they do not have access to data concerning the amount of advertising purchased. For over 10 years we consider our independence, absolute openness, and objectivity as our main priority. Please follow the links to each of our affiliated broker’s websites. This will help Tradersunion.com to continue to provide our services to you for free.