Viant Technology links consumer attention directly to sales impact

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05.08.2026

Viant Technology links consumer attention directly to sales impact — Viant Technology ties attention to sales

Viant Technology Co-Founder and COO Chris Vanderhook states that while marketers intuitively understand the importance of capturing consumer attention, many do not realize how significantly it drives sales outcomes.

In his latest remarks, Vanderhook outlines how quantifying the effect of attention on sales empowers marketers to understand its true commercial value. By making this connection explicit, Viant Technology aims to help businesses better measure marketing effectiveness and strategically allocate resources.

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Viant Technology previously highlighted that increased use of ad intermediaries can raise costs and reduce signal quality for both advertisers and publishers, according to a company statement. The firm has focused on how media value and transparency are affected by such complexities. These concerns have shaped ongoing discussions about optimizing advertising strategies.

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