Craig Abrahams named to Viant Technology board amid strategic leadership push

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Ashutosh Sureka

20.08.2026

Craig Abrahams named to Viant Technology board amid strategic leadership push — Viant Technology taps Craig Abrahams

Viant Technology has announced the addition of Craig Abrahams to its Board of Directors.

Abrahams brings more than 25 years of industry experience in technology, digital media, and entrepreneurship. He is recognized as a co-founder of Caesars Interactive Entertainment, where he played a pivotal role in the company's strategy and growth. Abrahams' appointment is expected to support Viant Technology's ongoing ambitions in digital media and technology leadership.

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Viant Technology has recently addressed concerns over ad measurement standards, with CEO Tim Vanderhook stating that true ad impressions require audience presence. Co-Founder Chris Vanderhook has also detailed how the company links consumer attention to sales to help marketers quantify value, according to a separate statement on connecting attention to sales impact. The company continues to focus on advancements in digital media and advertising effectiveness.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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