Yi He: Biography, Career, and Business Insights

He Yi’s Profile Summary

Company	Binance
Position	Co-Founder and Chief Customer Service Officer
Source of wealth	Founding Binance, holdings in Binance's native token (BNB), management and marketing strategy development, and venture capital investments through Binance Labs
Also known as	Key investor, marketer, strategic leader in blockchain projects, promoter of women in tech
Age	Unknown
Education	Details about He Yi's education are
Citizenship	Chinese
Residence	Hong Kong
Family	No publicly disclosed information about He Yi’s family.
Website, Social Media	https://www.binance.com/en

Biography

He Yi is a prominent figure in the cryptocurrency world, known as the Co-Founder and Chief Marketing Officer (CMO) of Binance. Born in China, He Yi initially ventured into the technology sector, working with OKCoin, where she led branding and marketing strategies. Later, she co-founded Binance in 2017 alongside Changpeng Zhao (CZ), seeing an opportunity to leverage blockchain technology to enhance financial access and freedom globally. In addition to her role as CMO, she heads Binance Labs, the venture capital arm of Binance, focusing on business expansion and strategic investments in the blockchain ecosystem. Throughout her career, He Yi has demonstrated an exceptional ability to innovate and lead. She played a crucial role in expanding Binance's market presence through strategic marketing campaigns, partnerships, and innovations in product offerings, such as the introduction of Binance Smart Chain and collaborations with global icons like Cristiano Ronaldo. Despite facing regulatory challenges and market dynamics, He Yi remains a key driver of Binance’s growth, solidifying her influence in the crypto industry

How did He Yi make money?

He Yi makes money in the following areas:

Founding Binance, holdings in Binance's native token (BNB), management and marketing strategy development, and venture capital investments through Binance Labs
What is He Yi net worth?

As of 2026, He Yi’s net worth is estimated to be $1.88B.

What is He Yi also known as?

He Yi is widely recognized for her strategic leadership in blockchain and venture capital. As the Head of Binance Labs, she oversees investments in emerging blockchain projects, ensuring Binance's active role in the growth of the Web3 ecosystem. She has also been an advocate for women in technology, frequently addressing gender diversity and encouraging more women to take on leadership roles in the industry. He Yi’s active participation in new blockchain-based initiatives demonstrates her commitment to driving industry-wide innovation

Prominent achievements

Co-founded Binance, established Binance Labs as a key venture capital and incubator arm, led major marketing and partnership strategies, advocated for gender diversity in tech leadership

Named one of the Top 50 Women in Web3 and AI by CoinDesk and Proof of Talk in June 2025.

What are He Yi’s key insights?

He Yi emphasizes proactive risk-taking and continuous self-improvement, believing that individuals should challenge themselves to grow. She encourages women in tech to be assertive and embrace opportunities, focusing on their output and perseverance. She views the decentralized blockchain ecosystem as a way to democratize finance and create lasting value in an open, innovative environment

Personal life

He Yi maintains a private lifestyle, and details about her family are

Useful insights

Analyze the use case and real-world application

When evaluating crypto projects, another critical factor is the project’s real-world use case. Top investors and developers always look for meaningful applications that solve real problems.

Identify the problem it solves

One key lesson from experienced Crypto developers like Vitalik Buterin is that a project must solve a real-world problem or significantly improve an existing process. Assess if the project addresses a clear need in industries like finance, supply chain, healthcare, or decentralized applications.
Assess market demand

Crypto Angel Investors often focus on the market demand for the project's solution. If the project serves a niche with little competition or improves existing technology in a meaningful way, it has a greater chance of success. Conduct your research to evaluate whether the project's target market is growing and scalable.
Check for partnerships and adoption

A project that has established partnerships with reputable companies or institutions is generally seen as more credible. Look for announcements of collaborations or endorsements by industry leaders, as these can indicate trust in the project’s potential.