Yi He: Biography, Career, and Business Insights

He Yi’s Profile Summary

Company	Binance
Position	Co-Founder and Co-CEO
Source of wealth	Founding Binance, holdings in Binance's native token (BNB), management and marketing strategy development, and venture capital investments through Binance Labs
Also known as	Key investor, marketer, strategic leader in blockchain projects, promoter of women in tech
Age	Unknown
Education	Details about He Yi's education are
Citizenship	Chinese
Residence	Hong Kong
Family	No publicly disclosed information about He Yi’s family.
Website, Social Media	https://www.binance.com/en

Biography

Yi He is a Chinese cryptocurrency entrepreneur and the Co-Founder and Co-Chief Executive Officer of Binance, one of the world's largest cryptocurrency exchanges. She has played a central role in the company's growth, branding, marketing, and customer strategy since its establishment in 2017.

Before co-founding Binance with Changpeng Zhao, Yi worked in China's technology and cryptocurrency sectors. She was involved in the early development of OKCoin and subsequently held a senior position at Yixia Technology, where she worked on marketing and business development.

At Binance, Yi helped develop the company's global brand and expand its services beyond cryptocurrency trading. She held senior leadership responsibilities across marketing, customer experience, and strategic business development. She also became involved in overseeing Binance Labs, the company's investment and incubation activities.

On December 3, 2025, Binance appointed Yi He as Co-Chief Executive Officer alongside Richard Teng. The appointment formalized her broader leadership responsibilities, including product development, customer growth, and the exchange's global strategy.

Yi continues to be an influential executive in the cryptocurrency industry, with a focus on user experience, financial accessibility, and the development of blockchain-based services.

How did He Yi make money?

He Yi makes money in the following areas:

Founding Binance, holdings in Binance's native token (BNB), management and marketing strategy development, and venture capital investments through Binance Labs
What is He Yi net worth?

As of 2026, He Yi’s net worth is estimated to be $1.88B.

What is He Yi also known as?

He Yi is widely recognized for her strategic leadership in blockchain and venture capital. As the Head of Binance Labs, she oversees investments in emerging blockchain projects, ensuring Binance's active role in the growth of the Web3 ecosystem. She has also been an advocate for women in technology, frequently addressing gender diversity and encouraging more women to take on leadership roles in the industry. He Yi’s active participation in new blockchain-based initiatives demonstrates her commitment to driving industry-wide innovation

Prominent achievements

Co-founded Binance with Changpeng Zhao in 2017.

Helped expand Binance into one of the world's largest cryptocurrency exchanges.

Led major branding, marketing, and customer-focused growth initiatives.

Appointed Co-CEO of Binance alongside Richard Teng in December 2025.

What are He Yi’s key insights?

He Yi emphasizes proactive risk-taking and continuous self-improvement, believing that individuals should challenge themselves to grow. She encourages women in tech to be assertive and embrace opportunities, focusing on their output and perseverance. She views the decentralized blockchain ecosystem as a way to democratize finance and create lasting value in an open, innovative environment

Personal life

He Yi maintains a private lifestyle, and details about her family are

Useful insights

Community and ecosystem growth

Crypto Angel Investors often highlight the importance of community when evaluating the potential of a crypto project. A strong, engaged community can fuel a project’s success. Here’s what to look for.

Measure the project’s community engagement

Platforms like Telegram, Discord, and Twitter are essential for assessing a project’s community. Look for a project that has an active, supportive community that engages with the developers and marketing team. Projects with loyal communities tend to fare better in the long run.
Check the ecosystem’s development

A growing ecosystem with third-party applications and services built around the project is a positive sign. Look at the number of developers building on the platform and whether the project encourages external contributions. This kind of organic growth indicates the project's potential for long-term adoption.
Look for governance and decentralization

Strong governance mechanisms, such as Decentralized Autonomous Organizations (DAOs), show that the community has a say in the project’s development. Projects with decentralized governance are often seen as more trustworthy and resilient, as they rely on the broader community rather than a centralized authority.