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Strategy Review: A Comprehensive Guide For Investors

Oleg Tkachenko
Written by:
Oleg Tkachenko
Chinmay Soni
Reviewed by:
Chinmay Soni
Mirjan Hipolito
Fact-checked by:
Mirjan Hipolito
Updated:
February 18, 2025

Editorial Note: While we adhere to strict Editorial Integrity, this post may contain references to products from our partners. Here's an explanation for How We Make Money. None of the data and information on this webpage constitutes investment advice according to our Disclaimer.

Strategy, headquartered in Tysons Corner, Virginia, is a leader in business intelligence and data analytics solutions. Founded by Michael Saylor, Strategy is best known for its dual focus on data analytics solutions through its software platform and its substantial Bitcoin holdings. It is the largest publicly traded corporate holder of Bitcoin with around 252,220 Bitcoin held in its portfolio as of September 2024.

Since 2020, Strategy has positioned itself as a significant institutional Bitcoin holder, leveraging cryptocurrency to diversify its assets and attract both technology and cryptocurrency investors.

In this article, we’ll cover what is Strategy, its background, Strategy Bitcoin holdings, and how its business model stands out in the financial landscape.

What is Strategy?

  • Type of activity: Enterprise business intelligence and cryptocurrency strategy

  • Region of operation: Global, with Strategy headquarters in Tysons Corner, Virginia, USA

  • Founder: Michael Saylor

  • Strategy Bitcoin holdings: Over 2,000 BTC, one of the largest publicly-held corporate Bitcoin stashes

Company history and Bitcoin strategy

Strategy was founded in 1989 as a business intelligence and analytics company. Under the leadership of Strategy CEO Michael Saylor, the company originally focused on enterprise data solutions. However, in 2020, the company adopted a cryptocurrency strategy that made headlines when it announced plans to acquire Bitcoin as a primary treasury asset. This move made Michael Saylor Bitcoin holdings an integral part of Strategy's profile.

  • 1989: Founded by Michael Saylor as a business intelligence and analytics company, focusing on data-driven insights for enterprises.

  • 2010s: Shifted to cloud analytics, expanding its platform to provide more robust data solutions for enterprise clients.

  • 2020: Pivoted to a Bitcoin-focused strategy, purchasing over 70,000 BTC as a hedge against inflation, making it one of the first publicly traded companies to adopt Bitcoin as a primary treasury reserve asset.

  • 2021: Increased Bitcoin holdings through additional purchases funded by debt, cementing Strategy as the largest corporate Bitcoin holder.

  • 2023: Continued Bitcoin acquisition, bringing holdings to over 150,000 BTC, and reinforced its dual approach of data analytics and cryptocurrency strategy.

  • 2024: Maintains leadership in both enterprise intelligence and Bitcoin investment, positioning itself as a tech-driven advocate for cryptocurrency in traditional finance.

Key facts and insights

  • Strategy net worth. As a public company, Strategy’s worth is often linked to its Bitcoin holdings. Theoretically, its market cap is its net worth, which stands at nearly $46 billion.

  • Who owns Strategy? The company is publicly traded, and while Michael Saylor is its co-founder and primary decision-maker, large institutional stakeholders, including BlackRock, have invested in Strategy.

  • Does BlackRock own Strategy? Yes, BlackRock holds a minority stake in Strategy but is not involved in its day-to-day operations.

Strategy has positioned itself as a significant institutional <span translate="no">Bitcoin</span> holder.Strategy has positioned itself as a significant institutional Bitcoin holder.

What does the company Strategy do?

Strategyprovides business intelligence solutions that enable organizations to analyze and interpret complex data. Its software platform offers high-tech data analytics solutions, helping clients optimize their operations and make data-driven decisions. Alongside its software offerings, Strategy’s unique cryptocurrency strategy positions it as a leader in Bitcoin adoption among traditional companies, making MSTR stock a hybrid asset with both tech and Bitcoin exposure.

Strategy Bitcoin holdings and cryptocurrency strategy

Strategy Bitcoin holdings exceed 250,000 BTC, and the company’s cryptocurrency strategy revolves around acquiring and holding Bitcoin as a reserve asset. Michael Saylor Bitcoin holdings — personally and through the company — have been substantial, with Saylor positioning himself as a significant voice in Bitcoin advocacy. Michael Saylor’s crypto portfolio, primarily centered around Bitcoin, has played a pivotal role in shaping institutional investment in digital assets. His unwavering confidence in Bitcoin has positioned Strategy as both a tech company and a Bitcoin powerhouse. 

Strategy's cryptocurrency strategy has added volatility to MSTR stock, which often mirrors Bitcoin’s price movements. This dual focus makes Strategy a favored choice for investors seeking indirect exposure to cryptocurrency markets without directly holding Bitcoin.

Strategy business intelligence and software platform

Strategy’s business intelligence products remain a core part of its revenue. Its software platform provides tools for data visualization, analytics, and strategic decision-making. This data analytics solutions arm serves a wide range of clients, from multinational corporations to government entities. By integrating blockchain and AI technology, Strategy has enhanced its product offerings, aligning with current industry trends.

Transparency and financial health

Strategy, as a publicly traded company, maintains transparency with audited financial statements, detailing its Bitcoin holdings, assets, and liabilities. Though it has a strong asset base, much of its net worth depends on the volatile value of Bitcoin. Investors are advised to review Strategy’s SEC filings to understand the company’s current financial position and Bitcoin strategy.

How does Strategy’s business model work?

Strategy’s business model combines revenue from business intelligence solutions with potential capital appreciation through StrategyBitcoin holdings. Its two-pronged approach creates a unique investment profile that attracts both tech and crypto-focused investors.

Revenue sources:

  • Business intelligence software sales. Strategy’s data analytics solutions form the backbone of its revenue, providing sophisticated tools for large enterprises.

  • Cryptocurrency appreciation. By holding Bitcoin as a reserve asset, Strategy leverages Bitcoin’s market potential to enhance company value, providing indirect exposure to cryptocurrency for MSTR stock investors.

How to invest in MSTR stock

Investors interested in Strategy Bitcoin holdings and its business strategy can purchase MSTR stock on NASDAQ. By holding MSTR, investors gain indirect exposure to Bitcoin price movements while also investing in a business intelligence company.

Here’s a step-by-step guide to investing in MSTR:

  1. Choose a broker. MSTR is listed on NASDAQ, but you can buy it through most major brokerage platforms that support U.S. stock trading. While NASDAQ is the primary exchange for MSTR, international investors can access it through global brokerages that offer U.S. market access.

Best brokers to invest in MSTR
BrokerDemo Account minimumStocks/ETFs Fee per share basicInterest rateSignals (Alerts)Research and dataOpen an account
eToroYES$0$0$0YesYes

Go to broker

Your capital is at risk.
Saxo BankYES£500U.S. Stocks: start from $1.European Stocks: start from €3/UK Stocks: start from £5. 4.56%YesYes

Go to broker

Your capital is at risk.
CapTraderYES$2000US Stocks: $0.01 per share; min fee of $2, max of 1% of the trade value. EU Stocks: 0.1% of trade value with a min fee of €4 and a max of €99.3.8%YesYes

Go to broker

Your capital is at risk.
RevolutYES$0After exceeding the free trades, the fee is 0.25% of the order amount, with a min fee of £1.00 (or equivalent in other currencies)0,15-1%NoYes
Interactive BrokersYES$0$04.83%YesYes

  1. Open and fund your account. If you don’t have an account with a U.S.-based brokerage, you’ll need to open one and complete any required verification steps, like KYC (Know Your Customer). Afterward, fund your account using a preferred payment method.

  2. Find MSTR stock. Search for Strategy by entering the ticker symbol “MSTR.” You’ll see current prices, performance, and other details.

  3. Place your order. Decide how many shares you want to purchase, then choose your order type — market, limit, or stop order — and execute the transaction.

  4. Monitor your investment. Since MSTR is influenced by Bitcoin price movements, keep track of both the stock and Bitcoin’s market trends for a comprehensive view of your investment.

Pros and cons of Strategy investment

Let’s break down the key pros and cons to help you assess whether MSTR stock aligns with your investment goals and risk tolerance.

  • Pros:
  • Cons:

  • Dual tech and Bitcoin exposure

  • Leading business intelligence provider

  • Transparent reporting for Bitcoin reserves

  • Traditional equity with cryptocurrency exposure

  • High volatility due to Bitcoin’s fluctuating value

  • Heavy reliance on Bitcoin for asset valuation

  • Potential liquidity issues due to debt for Bitcoin buys

  • Regulatory risks surrounding Bitcoin

Considerations for beginners

For those new to investing, MSTR stock offers a simplified route to Bitcoin exposure through traditional equity markets. Strategy’s dual focus on business intelligence and Bitcoin holdings makes it a good option for diversifying across tech and cryptocurrency sectors.

Tips for beginners:

  • Track Bitcoin trends, as MSTR stock mirrors Bitcoin’s price fluctuations.

  • Consider diversifying investments within the tech sector to balance risk.

  • Stay informed on Strategy’s Bitcoin acquisition strategies and any regulatory updates.

Risks and warnings

Strategy’s bold approach to Bitcoin involves specific risks:

  • Bitcoin volatility. MSTR stock experiences major price shifts as it mirrors Bitcoin’s fluctuations.

  • Debt financing. The company’s Bitcoin acquisitions, often debt-funded, add to its financial risks.

  • Regulatory landscape. Legal changes affecting Bitcoin could impact Strategy’s cryptocurrency strategy and stock value.

MSTR is debt-funded Bitcoin and more

Anastasiia Chabaniuk
Anastasiia Chabaniuk Educational Content Editor

Strategy isn’t just known for its software but for making massive bets on Bitcoin. If you're just getting started, it’s essential to know that this company’s stock behaves almost like Bitcoin itself. This means if Bitcoin takes a hit, Strategy might suffer too. Think of it as owning stock in a software company with a wild Bitcoin roller-coaster attached. So, if you believe in Bitcoin's future but don't want to own the cryptocurrency directly, Strategy could be a way to get similar exposure.

Another thing to note is that Strategy has borrowed a lot of money to buy Bitcoin. This isn’t your average business move; it’s more like putting your house on the line to buy more of something you believe in. If Bitcoin drops in value, it could spell trouble, especially because of the company’s debts. As a beginner, don’t just look at Bitcoin prices but also check interest rates and economic news. If borrowing costs go up, Strategy could be under pressure. It’s not just about buying in because you think Bitcoin is cool; you need to think about how the company manages its risks.

Conclusion

Strategy’s dual role in business intelligence and Bitcoin holdings makes it a unique player in the tech and crypto sectors. For those seeking Bitcoin exposure through traditional equity, MSTR stock offers a balanced option. Still, the stock’s high volatility and debt-backed Bitcoin purchases require careful consideration. With strong leadership from Michael Saylor and a pioneering approach, Strategy remains an innovative but volatile investment in both tech and cryptocurrency markets.

FAQs

Can I get exposure to Bitcoin by investing in Strategy stock?

Yes, MSTR stock provides indirect exposure to Bitcoin because the company's value fluctuates with its Bitcoin holdings.

If I don’t live in the U.S., can I still buy MSTR stock?

Yes, you can buy MSTR stock on NASDAQ through many international brokers that offer U.S. stock trading.

Is Strategy’s Bitcoin strategy a long-term commitment?

Yes, Strategy has stated that it sees Bitcoin as a long-term reserve asset and continues to acquire more Bitcoin.

How can I check Strategy’s latest Bitcoin holdings?

Strategy regularly discloses its Bitcoin holdings in quarterly earnings reports and through public filings with the SEC.

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Team that worked on the article

Oleg Tkachenko
Oleg Tkachenko
Editor at Cryptocurrency & Blockchain Department

Oleg Tkachenko is an economic analyst and risk manager having more than 14 years of experience in working with systemically important banks, investment companies, and analytical platforms. He has been a Traders Union analyst since 2018.

Learn about our editorial policies
Chinmay Soni
Chinmay Soni
Head of Fact-Checking Department

Chinmay Soni is a financial analyst with more than 5 years of experience in working with stocks, Forex, derivatives, and other assets. As a founder of a boutique research firm and an active researcher, he covers various industries and fields, providing insights backed by statistical data.

Mirjan Hipolito
Mirjan Hipolito
Cryptocurrency and stock expert

Mirjan Hipolito is a journalist and news editor at Traders Union. She is an expert crypto writer with five years of experience in the financial markets.

Glossary for novice traders
Leverage

Forex leverage is a tool enabling traders to control larger positions with a relatively small amount of capital, amplifying potential profits and losses based on the chosen leverage ratio.

Diversification

Diversification is an investment strategy that involves spreading investments across different asset classes, industries, and geographic regions to reduce overall risk.

Investor

An investor is an individual, who invests money in an asset with the expectation that its value would appreciate in the future. The asset can be anything, including a bond, debenture, mutual fund, equity, gold, silver, exchange-traded funds (ETFs), and real-estate property.

Cryptocurrency

Cryptocurrency is a type of digital or virtual currency that relies on cryptography for security. Unlike traditional currencies issued by governments (fiat currencies), cryptocurrencies operate on decentralized networks, typically based on blockchain technology.

Bitcoin

Bitcoin is a decentralized digital cryptocurrency that was created in 2009 by an anonymous individual or group using the pseudonym Satoshi Nakamoto. It operates on a technology called blockchain, which is a distributed ledger that records all transactions across a network of computers.

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