Saxo Bank review: AutoInvest lowers barriers to long-term investing in Singapore
Saxo has introduced AutoInvest in Singapore, unveiling a new automated investing solution as the firm marks its 20th anniversary in the market. The launch reflects Saxo’s long-term strategy of expanding access to simple, cost-efficient investment tools designed for investors at different stages of their financial journey.
- Chosen by 0+ local traders in the last 3 months.
- Traders earn on average 12% more per month vs other brokers.
AutoInvest allows clients to invest regularly in exchange-traded funds through a streamlined, automated process. The service is available to all Saxo account holders in Singapore and is positioned as an alternative to traditional mutual funds or managed portfolios, which often carry higher fees and minimum investment requirements.
How AutoInvest works and key features
According to Saxo, setting up AutoInvest involves three main steps. First, clients specify a monthly investment amount. Second, they select up to 10 ETFs from a curated list of more than 100 available ETFs. Finally, they connect a funding source to activate the plan. Once enabled, investments are executed automatically each month, with clients retaining the ability to start, pause, or modify their portfolios at any time.
A central feature of AutoInvest is its cost structure. All ETF purchases made through the service are commission-free, reducing long-term costs that can erode returns over time. Saxo also offers fractional investing, allowing clients to gain exposure to ETFs without committing large sums of capital. There is no minimum investment requirement and no lock-in period, providing flexibility alongside disciplined, regular investing.
Mahesh Sethuraman, Saxo’s Singapore CEO, said the initiative is designed to reduce complexity and behavioral barriers associated with investing. He noted that AutoInvest aims to address decision fatigue, lower costs, and remove the pressure of market timing, making long-term investing more accessible.
Saxo’s broader strategy in Singapore
Founded more than two decades ago in Singapore, Saxo has built its local presence around trust, transparency, and technology-driven solutions. The firm provides access to a wide range of global markets, including equities, ETFs, forex, and derivatives, supported by digital platforms tailored to both self-directed investors and active traders.
The launch of AutoInvest highlights Saxo’s continued focus on passive and long-term investment solutions alongside its established trading offerings. As retail interest in ETF-based investing grows, automated tools such as AutoInvest may play a larger role in how individuals build diversified portfolios over time.
Looking ahead, Saxo’s move signals broader industry momentum toward low-cost, automated investing models, particularly in markets where financial literacy and long-term planning are gaining prominence.
As a reminder, we previously reported that Saxo Bank reached a major milestone, with client assets under management totaling 1 trillion Danish kroner, underscoring the scale of its growth.
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