Kraken review: Strengthening its presence in Brazil at Merge São Paulo conference
Kraken participated in the Merge São Paulo conference, one of the leading events in Latin America dedicated to cryptocurrencies and digital finance. This year, the company demonstrated its commitment to the Brazilian market by engaging in panel discussions, setting up a flagship networking booth, and hosting an exclusive reception for institutional clients, which was attended by over 150 guests.
- Chosen by 0+ local traders in the last 3 months.
- Traders earn on average 12% more per month vs other brokers.
Brazil - A key market for Kraken
Brazil is an important market for Kraken, and the company understands that establishing a strong local presence is not just about increasing brand recognition but is also a strategic step for future growth. Kraken’s localized approach shows its long-term commitment to developing in the country. The company actively uses Portuguese messaging at all stages of its presence, further building trust with local users.
Kraken offered an incentive program for retail customers who made deposits, which highlights its efforts to build sustainable, long-term relationships with users in Brazil.
These steps indicate that Kraken’s entry into the Brazilian market goes beyond simply enhancing brand awareness and is aimed at developing a long-term growth strategy that includes stablecoins, tokenization, and cross-border payments.
Kraken's new initiatives
Additionally, Kraken has added new margin trading pairs: 0G, SKY, and QNT, bringing the total number of markets available for margin trading on Kraken Pro to over 250 pairs.
The 0G/USD, SKY/USD, and QNT/USD pairs are available for trading with a maximum leverage of 1:3.
Growth strategy in the region
Kraken’s presence at Merge São Paulo reaffirms its strategy focused on sustainable growth in Latin America, with an emphasis on the Brazilian market.
Using localized solutions and actively engaging in educational and business events in the country helps Kraken build connections with the local market and strengthen its position in the region.
As previously covered, Kraken launches new crypto investment format with STS Digital.
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