eToro review: Platform launches ISA access through Moneyfarm partnership
eToro, one of the world’s largest social investing platforms, is expanding its UK offering through a new partnership with Moneyfarm, the European digital wealth manager. The collaboration will provide eToro’s UK clients with access to a fully managed stocks and shares ISA, marking a major strategic step as the UK faces tightening tax rules and growing demand
- Chosen by 3 200+ local traders in the last 3 months.
- Traders earn on average 12% more per month vs other brokers.
The integration will allow eToro users to open and view their ISA directly within the eToro platform, while Moneyfarm will manage the portfolios, provide customer servicing and deliver its discretionary investment expertise.
A new ISA option for UK investors
Under the partnership, UK clients will be able to open an award-winning Moneyfarm ISA, with their ISA balance displayed inside their eToro portfolio dashboard. Any funds held within the ISA will also count toward the eToro Club programme, helping users access additional benefits tied to their tier status.
Moneyfarm will offer globally diversified, risk-rated discretionary portfolios. Clients will be matched to a suitable portfolio based on their risk profile, with portfolio management handled entirely by Moneyfarm’s investment team.
The rollout will occur in stages, with deeper integration planned for the coming months. Moneyfarm will provide the technology platform, portfolio management and customer relationship infrastructure throughout the partnership.
Why the partnership matters
Dan Moczulski, UK Managing Director at eToro, said the move reflects the company’s commitment to expanding its local offering despite its global reach. With the UK’s Capital Gains Tax threshold set to decrease significantly, demand for tax-efficient investment wrappers is expected to grow.
“This will provide more than three million registered clients in the UK with a tax-efficient wrapper for investing, and given the significant upcoming changes to the Capital Gains Tax threshold, we felt it was more important than ever to provide this option for customers,” Moczulski said.
Moneyfarm’s Daniel Giddings said the partnership underscores the firm’s commitment to expanding its B2B2C business model and leveraging its API-driven infrastructure.
“This is a phased launch that will see us closely integrate the propositions over time,” he said. “What is important initially is to be able to provide an ISA solution to eToro and its customers providing discretionary risk rated portfolios in a timely manner.”
With regulatory changes reshaping the UK investment landscape, eToro’s ISA integration positions the platform to capture growing interest in tax-advantaged investing. As the partnership deepens, users can expect expanded ISA features, streamlined onboarding and closer alignment between discretionary portfolio management and eToro’s social investing ecosystem.
Read also: eToro celebrates 15 years of social investing with innovation and global growth
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