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PubMatic signals deep AI integration to simplify buy-side and sell-side consolidation
PubMatic is advancing the adoption of deep artificial intelligence integration across the digital advertising ecosystem, aiming to streamline workflows for advertisers and publishers.
Emma Newman, Chief Revenue Officer for EMEA at PubMatic, explained that the convergence of buy-side and sell-side processes, powered by agentic AI, can alleviate operational pain points for both advertisers and publishers without compromising sophistication. Newman noted that AI-driven solutions will make trading as frictionless as speaking, with further consolidation anticipated to reshape the industry landscape in the years ahead.
This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.
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