PubMatic partners with Silverpush to deliver episode level contextual targeting for connected TV

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24.09.2026

PubMatic partners with Silverpush to deliver episode level contextual targeting for connected TV — PubMatic, Silverpush in CTV ad deal

PubMatic announced a strategic partnership with Silverpush aimed at introducing global, episode level contextual targeting for connected TV. The collaboration will leverage Silverpush's Contextual Intelligence Engine, which provides advertisers with more than 50 pre built contextual and brand safety segments.

This development enables advertisers using PubMatic's platform to curate targeted campaigns with enhanced control over content relevance and brand safety. The enhanced targeting capabilities are expected to support greater efficiency and effectiveness in connected TV advertising.

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PubMatic recently partnered with Sony to enable Live TV on PS5, providing access to over 100 FAST channels for advertisers and reaching 95 million gamers worldwide through this initiative (link). The company has also announced the return of its PubAcademy event in Singapore, focusing on AI technologies in advertising (link). These moves reflect PubMatic’s continued efforts to expand its advertising solutions across platforms and markets.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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