Sony selects PubMatic as preferred partner in Live TV launch for PS5

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01.09.2026

Sony selects PubMatic as preferred partner in Live TV launch for PS5 — PubMatic backs Sony Live TV on PS5

PubMatic has announced its collaboration with Sony to support the launch of Live TV on the PlayStation 5 platform.

The service targets a global community of over 95 million engaged users, giving advertisers unprecedented access to a key gaming demographic. PubMatic is providing the supply-side technology for over 100 premium free ad-supported streaming television (FAST) channels as part of the offering. The partnership aims to help advertisers connect directly with audiences that are difficult to reach through traditional channels.

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Earlier this year, PubMatic introduced supply path optimization with upstream QPS filtering to improve DSP targeting performance, according to company statements. The company also marked 15 years of service by project manager Susheel Ronge, highlighting his leadership in infrastructure technology projects as noted in previous reports. PubMatic continues to focus on technology-driven solutions for advertisers and partners.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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