Digital advertising and programmatic technology by PubMatic
PubMatic expands Activate, targeting improved campaign performance in real-time auctions
PubMatic announced the broader availability of its Activate platform, enabling buyers to access a complete view of available ad inventory and leverage advanced signals for real-time bidding. The ...
PubMatic features AI-powered agentic advertising at MAD//Fest event
PubMatic is set to participate in MAD//Fest next week, where the company will host its own PubMatic Pizzeria for attendees. The event will feature networking opportunities, fresh pizza, and ...
PubMatic unveils mobile monetization opportunities and AI solutions at ChinaJoy event
PubMatic is set to engage with global advertisers at ChinaJoy by offering its business lounge as a hub for exploring monetization and mobile growth opportunities. The company’s regional and ...
PubMatic 42 percent of hackathon projects feature agentic AI as 111 teams compete
PubMatic hosted its 12th annual Hackathon, drawing 111 teams and 416 innovators to a 48 hour sprint focused on agentic AI. Of the projects developed during the event, 42 percent were explicitly ...
Vietnam Game Connect 2026 to feature PubMatic focus on AI and programmatic ad growth
PubMatic announced its participation in Vietnam Game Connect 2026, positioning itself at the forefront of innovation in AI and app monetization for gaming and mobile applications. The company ...
PubMatic deploys agentic AI to automate campaign optimization in real time
PubMatic has introduced agentic AI technology that can autonomously plan, execute, and adjust advertising campaigns in real time. This development aims to free up marketing teams to focus on ...
PubMatic launches first head to head agentic vs legacy buying test at Cannes
PubMatic made a major announcement at Cannes, introducing the industry’s first head to head test comparing agentic and legacy programmatic buying. The results indicate agentic approaches ...
PubMatic accelerates agency innovation focus at Cannes event
PubMatic advanced discussions around the future of the agency model, mobile app growth, and creator content on CTV during its second day at Cannes. The company hosted a PubMatic and Untapped ...
Channel4 and Sony Pictures join PubMatic in expanding CTV collaborations at Cannes Lions
PubMatic announced the launch of new connected TV (CTV) partnerships with Channel4 and Sony Pictures during the first day of the Cannes Lions International Festival of Creativity. The company ...
PubMatic advances agentic innovation with focus on automation and transparency
PubMatic announced plans to highlight its latest agentic innovation efforts at the upcoming Cannes event. The company is encouraging industry professionals to connect with its team to discuss ...
AI agents power autonomous campaign execution with PubMatic AgenticOS
PubMatic has launched AgenticOS, a new platform harnessing AI agents to autonomously plan, execute, and optimize advertising campaigns. The company states that brands leveraging this technology ...
PubMatic launches Creator Marketplace with Holmes Media and FreeWheel for CTV programmatic access
PubMatic has introduced the Creator Marketplace, partnering with Holmes Media and FreeWheel to create the first programmatic entry point for independent creator-led media on connected TV (CTV). ...
PubMatic leverages AI-powered contextual targeting for next-generation CTV engagement
PubMatic has partnered with dentsu and Cocie AI to execute a programmatic connected TV (CTV) and over-the-top (OTT) campaign for a leading multinational professional services brand. The ...
PubMatic introduces AgenticOS and Activate at WPP event to drive AI-powered ad solutions
PubMatic recently hosted a study session at the WPP Media Tokyo office, introducing the Japanese market to its AgenticOS and Activate platforms. During the event, the company outlined how its ...
AgenticOS framework integrates accountability for scalable agentic advertising, PubMatic asserts
PubMatic is emphasizing the importance of trust and accountability in agentic advertising, unveiling how governance features are embedded into its AgenticOS platform from the outset. Oscar Lang, ...
PubMatic convenes industry panel to advance brand collaborations at SXSW summit
PubMatic convened a panel titled Driving Relevance Through Brand Collaborations during last week's Marketing Leadership Summit at SXSW. Stephen Kelly of PubMatic moderated the discussion, which ...
AI agents activate new Spanish CTV campaign, PubMatic launches with Havas for Telefónica
PubMatic has introduced Spain first agentic advertising campaign, developed in partnership with Havas for Telefónica. The campaign deploys AI agents to automate the process from a natural ...
PubMatic sponsors Game Future Summit in Japan to strengthen presence in gaming sector
PubMatic sponsored the Game Future Summit 2026, positioning itself at the forefront of Japan's gaming and mobile app industry events. The summit attracted publishers, advertisers, ad tech firms, ...
AI and agentic advertising strategies take center stage for PubMatic in Cannes
PubMatic is participating in the Cannes event this week, focusing on the intersection of artificial intelligence, agentic advertising, and the evolution of the open internet. The company is ...
PubMatic promotes AI-driven digital advertising at ATS Singapore booth
PubMatic is set to sponsor ATS Singapore on July 8, focusing on AI-driven initiatives in digital advertising. Attendees are encouraged to visit PubMatic's booth to engage with the team and ...
Agentic AI reduces complexity and enables teams to excel, PubMatic claims
PubMatic introduces AgenticOS, an AI-driven solution designed to transform how media campaigns are executed. According to Harry Tong at PubMatic, the adoption of Agentic AI is not only altering ...
