Digital advertising and programmatic technology by PubMatic
PubMatic convenes industry panel to advance brand collaborations at SXSW summit
PubMatic convened a panel titled Driving Relevance Through Brand Collaborations during last week's Marketing Leadership Summit at SXSW. Stephen Kelly of PubMatic moderated the discussion, which ...
AI agents activate new Spanish CTV campaign, PubMatic launches with Havas for Telefónica
PubMatic has introduced Spain first agentic advertising campaign, developed in partnership with Havas for Telefónica. The campaign deploys AI agents to automate the process from a natural ...
PubMatic sponsors Game Future Summit in Japan to strengthen presence in gaming sector
PubMatic sponsored the Game Future Summit 2026, positioning itself at the forefront of Japan's gaming and mobile app industry events. The summit attracted publishers, advertisers, ad tech firms, ...
AI and agentic advertising strategies take center stage for PubMatic in Cannes
PubMatic is participating in the Cannes event this week, focusing on the intersection of artificial intelligence, agentic advertising, and the evolution of the open internet. The company is ...
PubMatic promotes AI-driven digital advertising at ATS Singapore booth
PubMatic is set to sponsor ATS Singapore on July 8, focusing on AI-driven initiatives in digital advertising. Attendees are encouraged to visit PubMatic's booth to engage with the team and ...
Agentic AI reduces complexity and enables teams to excel, PubMatic claims
PubMatic introduces AgenticOS, an AI-driven solution designed to transform how media campaigns are executed. According to Harry Tong at PubMatic, the adoption of Agentic AI is not only altering ...
PubMatic study finds 53 percent of co-viewers recall brands better than solo viewers in APAC
A recent PubMatic study reveals that 53 percent of co-viewers in the Asia-Pacific region are more likely to recall brands compared to those who watch alone. The findings suggest that shared ...
PubMatic spotlights app monetization and programmatic ads at industry summit
PubMatic is making a strategic push in the Japanese market by having its team onsite at the Game Future Summit this week. The company aims to engage with attendees on topics such as app ...
PubMatic expands live sports reach for DIRECTV Advertising across linear and streaming TV
PubMatic is accelerating its efforts to deliver scale, attention, and accountability in live sports through a seamless TV platform. Tyler DeNicola, Head of Programmatic at DIRECTV Advertising, ...
Agentic AI adoption drives real-time optimization, PubMatic claims
PubMatic is pushing agencies to act quickly in adopting agentic artificial intelligence, asserting that early movers will not just keep pace but take the lead. Bill McLaughlin from PubMatic ...
PubMatic finds 70 percent of APAC co-viewers more likely to act after ads
A new study from PubMatic reveals that 70 percent of co-viewers in the Asia-Pacific (APAC) region are more inclined to take action after viewing advertisements together. The data points to the ...
Agentic AI set to transform media buying, PubMatic asserts at Northern Buyer Summit
Agentic AI is poised to fundamentally reshape media buying, according to PubMatic. At its UK Northern Buyer Summit held last week in Cheshire under the theme 'The AI Effect: A New Era for Media ...
PubMatic hosts Japan CTV Offsite 2026 to advance TV advertising collaboration
PubMatic brought together leading broadcasters from across Japan for its Japan CTV Offsite 2026 in Odawara last week. The two-day event featured open discussions and collaborative sessions ...
APAC co-viewing on CTV reaches 78 percent while advertiser adoption falls behind, PubMatic reveals
Co-viewing in Asia-Pacific is undergoing a rapid transformation, with 78 percent now taking place on connected TV according to PubMatic. Despite this surge, advertisers in the region have yet to ...
PubMatic renews partnership for Cairns Crocodiles 2026 as event standards rise
PubMatic has reaffirmed its partnership for the Cairns Crocodiles 2026 event, signaling a continued commitment to industry collaboration. The company helped launch activities with the PubMatic & ...
Japan game event draws PubMatic to spotlight app monetization and programmatic growth
PubMatic will participate in Game Future Summit 2026, one of Japan's largest events dedicated to game marketing and growth. The company plans to engage with industry leaders and visitors at its ...
PubMatic asserts agentic AI adoption accelerates as brands adopt AgenticOS platform
PubMatic contends that the widespread adoption of agentic AI is no longer a future concept but an immediate shift already impacting the media and advertising landscape. Kyle Dozeman, a senior ...
Surging AI-driven campaigns push PubMatic to record new product adoption
PubMatic reported that scaling AI deals led to an 80 percent year-over-year increase in its emerging revenue category during the first quarter. The company highlighted more than 30 fully ...
PubMatic launches golf tournament ad package targeting engaged audiences on premium platforms
PubMatic has introduced a specialized auction package designed to connect brands with highly engaged audiences during golf's biggest tournaments. The offering spans premium connected TV, mobile, ...
PubMatic offers premium CTV inventory for advertisers in Grand Slam tennis events
PubMatic has introduced a specialized tennis advertising package for connected TV (CTV) channels tied to the Grand Slam season. The offering provides advertisers with premium access to curated ...
PubMatic convenes UK CTV Summit to chart AI advances in streaming technology
PubMatic gathered leading executives from the buy-side and sell-side at its UK CTV Summit held at Cameron House, Loch Lomond, Scotland last week. The event, themed The AI Revolution Will Be ...
