Digital advertising and programmatic technology by PubMatic
Campaign Insights Agent gives traders real time control, PubMatic launches tool in AgenticOS
PubMatic has rolled out the Campaign Insights Agent, now integrated into its AgenticOS platform, providing traders with enhanced decision support capabilities. The company says this agent offers ...
PubMatic partners with Silverpush to deliver episode level contextual targeting for connected TV
PubMatic announced a strategic partnership with Silverpush aimed at introducing global, episode level contextual targeting for connected TV. The collaboration will leverage Silverpush's Contextual ...
PubMatic brings agent-to-agent publisher signals model to German market
PubMatic has achieved a milestone in its EMEA operations by launching the first direct agent-to-agent implementation for publisher signals in the German market. Working in collaboration with ...
PubMatic appoints Meng Yun Wu as Advertiser Solutions Manager in Hong Kong
PubMatic has expanded its commitment to the Hong Kong market by appointing Meng Yun Wu as Advertiser Solutions Manager. Wu will be based in Hong Kong and will report to Bob Wang, the Country ...
Rouge Care achieves 500 percent ROAS on premium CTV through PubMatic AgenticOS expansion
PubMatic has unveiled an industry-first agentic ROAS case study, enabling Rouge Care to achieve a 500 percent return on ad spend using its AgenticOS platform. Eighty percent of the campaign was ...
PubMatic brings PubAcademy AI advertising event to Singapore on 30 September
PubMatic will relaunch its PubAcademy event in Singapore on 30 September, focusing on real-world applications of artificial intelligence in advertising. Industry participants are invited to join ...
Sony selects PubMatic as preferred partner in Live TV launch for PS5
PubMatic has announced its collaboration with Sony to support the launch of Live TV on the PlayStation 5 platform. The service targets a global community of over 95 million engaged users, giving ...
PubMatic offers flexible premium access to MLB postseason live sports
PubMatic is leveraging the excitement of baseball’s biggest moments to unite audiences in real time. The company has announced flexible access to premium Major League Baseball games across ...
PubMatic targets waste reduction with smarter supply path for DSPs
PubMatic is rolling out a supply path optimization approach that aims to reduce waste for demand-side platforms before a bid even begins. The strategy leverages upstream quality filtering, ...
PubMatic offers direct programmatic access to MLB CTV inventory ahead of postseason
PubMatic is opening a direct programmatic pathway for advertisers seeking premium access to Major League Baseball connected TV (CTV) inventory as the baseball season begins. This move aims to ...
PubMatic targets high impact football advertising in streaming supply
PubMatic is intensifying its focus on high profile TV advertising moments driven by football, aiming to capture primetime NFL games, college rivalries, and pivotal matchups in the streaming space. ...
PubMatic advances unified commerce media strategy to streamline retail media operations
PubMatic is urging agencies to adopt a unified commerce media approach to capture more retail media business. The company claims this integrated model can reduce operational complexity, enabling ...
AI campaign oversight advances as PubMatic unveils new AgenticOS framework
PubMatic has introduced AgenticOS, a dedicated governance architecture aimed at providing buyers with expanded control and transparency over AI-managed campaign operations. As autonomous buying ...
PubMatic convenes agencies and publishers in Bangkok as Thailand media strategy pivots
PubMatic brought together agencies, advertisers, and publishers in Thailand for PubAcademy Bangkok, gathering a full room to address the evolving dynamics of media strategy. Participants engaged ...
Supply path innovation redefines DSP targeting, PubMatic claims
PubMatic is reshaping programmatic advertising with its latest approach to supply path optimization. The company is focusing on upstream QPS (queries per second) filtering and deterministic ...
PubMatic faces new transparency demands as EU AI Act enters force for advertising
The next phase of the EU AI Act has come into effect, directly impacting advertising transparency requirements across Europe. PubMatic states that with the regulation now in force, transparency ...
AI-driven media innovation drives PubMatic DMEXCO strategy
PubMatic is headed back to DMEXCO, one of the digital economy's premier events. The company plans to engage attendees at Hall 6, Booth D22, focusing on the impact of AI-driven innovation and ...
PubMatic recognizes 15 years of service by project manager Susheel Ronge
PubMatic has honored Susheel Ronge, its Infrastructure Technology Project Manager, for 15 years of dedicated service and impactful contributions to the company. The recognition underscores the ...
Gracenote collaboration lets PubMatic enhance CTV ad targeting with real time sports data
PubMatic has announced a partnership with Gracenote to improve confidence for marketers in the placement of their connected TV (CTV) ads. With this collaboration, buyers can leverage contextual ...
PubMatic brings agentic AI to ad tech at ANAmarketers conference
PubMatic is preparing to present its advancements in agentic AI technologies for advertising at the ANAmarketers "Agent Wars" conference next Tuesday. Oz Lang, Senior Director of Product ...
Bangkok PubAcademy event draws strong turnout as PubMatic addresses evolving media trends
PubMatic hosted a well-attended PubAcademy event in Bangkok, gathering agencies, advertisers, and publishers for an in-depth discussion on the future direction of media in Thailand. The event ...
