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Rouge Care achieves 500 percent ROAS on premium CTV through PubMatic AgenticOS expansion

Rouge Care achieves 500 percent ROAS on premium CTV through PubMatic AgenticOS expansion
PubMatic powers 500 percent ROAS

PubMatic has unveiled an industry-first agentic ROAS case study, enabling Rouge Care to achieve a 500 percent return on ad spend using its AgenticOS platform.

Eighty percent of the campaign was built automatically with agentic tools, allowing the brand to exceed its ROAS goal by more than double while expanding into premium connected TV channels. The case demonstrates the growing capabilities of automated marketing solutions to drive measurable outcomes for advertisers.

Details are being clarified.

Earlier this year, PubMatic enabled programmatic advertisers direct access to MLB connected TV inventory as brands sought sports ad opportunities during the baseball season, according to a previous report. The company has also partnered with Sony to power Live TV on PS5, tapping into a potential audience of 95 million gamers and over 100 FAST channels for advertisers, as detailed here. These developments highlight PubMatic’s push into premium CTV and gaming platforms for media buyers.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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