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PubMatic offers direct programmatic access to MLB CTV inventory ahead of postseason

PubMatic offers direct programmatic access to MLB CTV inventory ahead of postseason
PubMatic targets MLB CTV inventory

PubMatic is opening a direct programmatic pathway for advertisers seeking premium access to Major League Baseball connected TV (CTV) inventory as the baseball season begins.

This move aims to help media buyers secure valuable ad space ahead of the MLB postseason, capitalizing on surging live sports viewership and increased demand for digital ad placements. The company’s focus on CTV supply comes as brands intensify efforts to reach engaged sports audiences through real-time, targeted campaigns.

PubMatic recently unveiled supply path optimization with upstream QPS filtering and deterministic targeting for enhanced DSP performance, according to company statements. The firm also marked 15 years of service by Infrastructure Technology Project Manager Susheel Ronge, highlighting his contributions to PubMatic’s operations in a recent announcement. These developments reflect the company’s ongoing efforts to strengthen both its technology and leadership.

This material may contain third-party opinions, none of the data and information on this webpage constitutes investment advice according to our Disclaimer. While we adhere to strict Editorial Integrity, this post may contain references to products from our partners.

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