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PubMatic has rolled out the Campaign Insights Agent, now integrated into its AgenticOS platform, providing traders with enhanced decision support capabilities.
The company says this agent offers an always-on perspective to help traders monitor and respond proactively to campaign performance factors.
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Earlier this year, PubMatic named Meng Yun Wu as Advertiser Solutions Manager in Hong Kong, expanding its presence in the Greater China region through this appointment (link). The company also introduced direct agent-to-agent publisher signals in Germany, allowing access to 1,500 audience and contextual signals (link). These moves mark further development of PubMatic's regional offerings and platform capabilities.